Head of Sales

About NTS Group

We are NTS Group
, the region’s leading Executive Search, Outplacement, and Career Transition firm across the Middle East. With over 25 years of local expertise and a proven track record of delivering exceptional results for both clients and candidates, we have built a reputation as a trusted partner for many of the world’s most respected organisations.

Operating from our strategically positioned offices in Dubai, London, and Singapore, we offer a comprehensive suite of services designed to support businesses and leaders at every stage of their growth journey. These include Contingency and Executive Search campaigns, Outplacement and Redundancy Support, RPO Projects, Talent Mapping, Women in Leadership & Leadership Development, and our award-winning Executive Career Transition Programs.

Our client is a global leader in the food & beverages sector, known for its portfolio of iconic brands enjoyed by millions of consumers worldwide. With innovation, sustainability, and consumer-centric growth at the core of its strategy, the company is now accelerating its expansion across the Middle East — one of the fastest-growing and most strategically important regions in the FMCG landscape.

As part of this exciting growth journey, we are seeking a commercially driven, results-oriented Head of Sales – Middle East to join the leadership team. Based in Riyadh KSA, this is a pivotal opportunity to shape regional sales strategy, lead commercial execution, and drive market share across a diverse and competitive landscape.

The Head of Sales – Middle East will be responsible for defining and executing the regional sales strategy across all channels — from modern trade and traditional retail to food service and e-commerce. Leading a large, cross-market team, you will play a critical role in building strong customer partnerships, optimising route‑to‑market models, and delivering sustainable revenue growth across the region.

This is a high‑impact leadership position that requires commercial excellence, strategic agility, and the ability to inspire and lead teams in a fast‑paced, multicultural environment.

• Commercial Strategy: Develop and implement a best‑in‑class sales strategy to drive revenue growth, market share, and profitability across the Middle East.
• Channel Development: Lead sales execution across modern trade, traditional trade, on‑trade, and e‑commerce channels, ensuring optimal coverage and performance.
• Customer Partnerships: Build and strengthen strategic relationships with key retailers, distributors, and customers, driving joint business planning and long‑term partnerships.
• Team Leadership: Inspire, coach, and lead a high‑performing sales organisation, building capability and ensuring operational excellence across all markets.
• Route‑to‑Market Optimisation: Continuously assess and evolve RTM strategies to enhance efficiency, expand market reach, and improve distribution performance.
• Forecasting & Planning: Oversee sales forecasting, budgeting, and performance tracking, ensuring delivery against ambitious commercial targets.
• Cross‑Functional
  
  Collaboration:
  
  Partner closely with marketing, finance, supply chain, and category teams to deliver integrated growth strategies and business results.
• Market Expansion: Identify and capitalise on new growth opportunities across existing and emerging markets, adapting commercial models to local dynamics.

We are seeking a dynamic, commercially astute sales leader with a strong track record of delivering growth within the FMCG industry. The ideal candidate will combine strategic vision with hands‑on execution and bring a deep understanding of regional market dynamics.

Requirements:

• 12–15+ years of progressive sales leadership experience within the FMCG sector, ideally within food & beverages.
• Proven success in managing large‑scale sales operations and delivering strong growth across multiple Middle Eastern markets.
• Strong experience building and leading high‑performing commercial teams.
• Demonstrated success in managing key customer relationships and negotiating at a senior level.
• Deep knowledge of modern trade,…