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Senior Digital Marketing Specialist

Job in Riyadh, Riyadh Region, Saudi Arabia
Listing for: Laverne Group | مجموعة لافيرن
Full Time position
Listed on 2026-03-11
Job specializations:
  • IT/Tech
    Digital Marketing, Social Media Marketing, SEO, Ecommerce
Salary/Wage Range or Industry Benchmark: 150000 - 200000 SAR Yearly SAR 150000.00 200000.00 YEAR
Job Description & How to Apply Below

Performance-driven Senior Digital Marketing Specialist with strong expertise in paid media and multi-brand growth within the GCC e-commerce market. Responsible for driving scalable revenue, optimizing ROAS, and leading full-funnel performance strategy.

  • Lead full-funnel digital marketing strategy (Awareness → Conversion → Retention)
  • Manage and optimize paid media campaigns across multiple brands and accounts
  • Allocate and pace budgets efficiently to maximize ROAS
  • Oversee bid strategy optimization (manual & automated)
  • Execute A/B testing and creative performance analysis
  • Develop audience segmentation and advanced retargeting strategies
  • Monitor and optimize attribution models (Last-click, View-through, Multi-touch)
  • Plan and execute seasonal campaigns (Ramadan, Saudi National Day, Year-End)
  • Support new brand launches and scale successful performance frameworks
  • Collaborate cross-functionally with CRM, content, and creative teams
Experience
  • 4–6+ years in digital performance marketing
  • Experience managing multi-brand or multi-account portfolios
Technical Skills
  • Meta Business Suite & Ads Manager
  • Google Ads (Search, Display, Shopping, You Tube)
  • Tik Tok Ads Manager & Snapchat Ads
  • DV360 (preferred)
  • Pixel & conversion tracking setup and troubleshooting
  • Advanced Excel / Google Sheets for reporting & forecasting
Analytical & Strategic Skills
  • Strong understanding of ROAS, CPA, CAC, LTV & incrementality
  • Competitive analysis & benchmarking
  • Cross-channel thinking (Paid → Whats App, SMS, Email retention flows)
Soft Skills
  • Clear stakeholder communication & executive reporting
  • Ability to manage brands at different maturity levels
  • Proactive problem-solving and ownership mindset
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Position Requirements
10+ Years work experience
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