Senior Digital Marketing Specialist

Performance-driven Senior Digital Marketing Specialist with strong expertise in paid media and multi-brand growth within the GCC e-commerce market. Responsible for driving scalable revenue, optimizing ROAS, and leading full-funnel performance strategy.

• Lead full-funnel digital marketing strategy (Awareness → Conversion → Retention)
• Manage and optimize paid media campaigns across multiple brands and accounts
• Allocate and pace budgets efficiently to maximize ROAS
• Oversee bid strategy optimization (manual & automated)
• Execute A/B testing and creative performance analysis
• Develop audience segmentation and advanced retargeting strategies
• Monitor and optimize attribution models (Last-click, View-through, Multi-touch)
• Plan and execute seasonal campaigns (Ramadan, Saudi National Day, Year-End)
• Support new brand launches and scale successful performance frameworks
• Collaborate cross-functionally with CRM, content, and creative teams

• 4–6+ years in digital performance marketing
• Experience managing multi-brand or multi-account portfolios

• Meta Business Suite & Ads Manager
• Google Ads (Search, Display, Shopping, You Tube)
• Tik Tok Ads Manager & Snapchat Ads
• DV360 (preferred)
• Pixel & conversion tracking setup and troubleshooting
• Advanced Excel / Google Sheets for reporting & forecasting

• Strong understanding of ROAS, CPA, CAC, LTV & incrementality
• Competitive analysis & benchmarking
• Cross-channel thinking (Paid → Whats App, SMS, Email retention flows)

• Clear stakeholder communication & executive reporting
• Ability to manage brands at different maturity levels
• Proactive problem-solving and ownership mindset