E-commerce Lead – Data and Merchandising

Join the Team at ABYAT – Your Gateway to Retail Excellence!

About Us

Are you ready to be part of the largest retail store in the Middle East? ABYAT, spanning an impressive 22,000 square meters and offering over 22,000 products, is your one-stop destination for all things home improvement and more. From elegant tiles and captivating wallpapers to state-of-the-art lighting solutions and stylish kitchen fixtures, we pride ourselves on offering a diverse array of top-quality products under one roof.

Established locally with a vision for excellence, ABYAT has been setting benchmarks since its inception in September 2005. With an unwavering focus on our customers, we’ve crafted a retail experience built around their needs, supported by strong omnichannel and digital capabilities.

Expanding beyond our roots in Kuwait, ABYAT is now growing rapidly in Saudi Arabia, with future expansion planned across the GCC. As we scale our digital and marketplace presence, we are looking for driven professionals to join our journey.

Location: KSA – Riyadh

Type: Full-time

Job Purpose

The E-Commerce Lead – Data & Merchandising will be responsible for owning site performance, customer journey optimization, and data-driven merchandising across ABYAT’s digital channels. The role sits at the intersection of analytics, CRO, personalization, and commercial strategy, driving measurable revenue growth through continuous experimentation, insight-led decision making, and cross-functional collaboration.

Key Responsibilities

• Lead site merchandising across category hierarchy, PDPs, PLPs, navigation, and promotional placements to improve conversion and commercial performance.
• Own the CRO and experimentation roadmap across PDP, PLP, category, cart, checkout, and landing pages.
• Define, monitor, and report on core digital KPIs including conversion rate, bounce rate, AOV, funnel drop-offs, and cart abandonment.
• Own the cross-site content and merchandising calendar, ensuring relevance, freshness, and commercial impact.
• Partner cross-functionally with Tech, Marketing, CRM, Operations, and Business Units to optimize the website experience end-to-end.
• Optimize the customer journey using behavioral analytics and segmentation, identifying and prioritizing UX and technical enhancement opportunities with testable hypotheses.
• Deliver monthly dashboards on web and mobile performance, campaign analytics, and benchmarks versus targets.
• Build business cases and financial models to support investment in CRO, personalization, and digital experience initiatives.
• Partner with Data teams to design scalable dashboards, KPIs, and reporting frameworks, translating complex analytics into clear insights for senior leadership.
• Leverage advanced analytics and personalization platforms including GA4, Tableau, and CDP/CEP tools.
• Support the adoption of emerging digital capabilities including AI/ML-driven personalization, automation, and innovative UX technologies.

Requirements

• Bachelor’s degree in Analytics, Data Science, Business, Engineering, or a related field.
• Minimum 5+ years of progressive experience in e-commerce, digital merchandising, or data/analytics roles.
• Advanced proficiency with GA4, Tableau, and Looker Studio.
• Experience with search, personalization, and customer experience platforms (e.g., Algolia, Bloomreach, Klaviyo, CDP/CEP tools).
• Proven success in executing merchandising and CRO strategies that drive measurable commercial results.
• Strong analytical and financial acumen with the ability to translate insights into action.
• Excellent communication and stakeholder management skills, with ability to influence cross-functionally.
• Strong understanding of digital marketing channels, performance measurement, and best practices.
• Familiarity with emerging digital trends and technologies including AI/ML, automation, and AR/VR.
• Thrives in fast-paced, high-growth environments with a strong growth mindset and passion for digital innovation.