Digital Marketing Specialist

About the job Digital Marketing Specialist

Key Responsibilities:

• Plan, launch, and manage paid digital campaigns across Google, Meta, Tik Tok, and other platforms.
• Analyze campaign performance using Google Analytics (GA4) and provide deep insights into user behavior and conversion paths.
• Develop and maintain customized dashboards and reports (GA4, Looker Studio, etc.).
• Track and improve key metrics such as ROAS, CAC, Conversion Rate, and Retention.
• Coordinate with content writers, designers, and media buyers to ensure campaign readiness and consistency.
• Execute A/B tests and analyze results to inform future decisions.
• Collaborate with external marketing vendors or agencies when needed.
• Optimize customer digital journey and suggest improvements for higher conversion.
• Ensure tracking tools (Pixel, GTM, Appsflyer) are correctly implemented and integrated with campaigns and platforms.

Requirements:

• Bachelors degree in Marketing, Business, IT, or a related field.
• 3+ years of hands-on experience in digital marketing and performance campaigns.
• Strong proficiency in Google Analytics (GA4) with the ability to translate data into action.
• Solid understanding of paid ads platforms and performance measurement tools.
• Proven ability to manage multiple stakeholders (creative, content, external vendors).
• Excellent analytical and reporting skills.
• Previous experience in subscription-based businesses or e-commerce is a plus.