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Digital Marketing Specialist
Job in
Riyadh, Riyadh Region, Saudi Arabia
Listed on 2026-01-13
Listing for:
Saha
Full Time
position Listed on 2026-01-13
Job specializations:
-
IT/Tech
Digital Marketing, Data Analyst, SEO, Social Media Marketing
Job Description & How to Apply Below
About the job Digital Marketing Specialist
Key Responsibilities:
- Plan, launch, and manage paid digital campaigns across Google, Meta, Tik Tok, and other platforms.
- Analyze campaign performance using Google Analytics (GA4) and provide deep insights into user behavior and conversion paths.
- Develop and maintain customized dashboards and reports (GA4, Looker Studio, etc.).
- Track and improve key metrics such as ROAS, CAC, Conversion Rate, and Retention.
- Coordinate with content writers, designers, and media buyers to ensure campaign readiness and consistency.
- Execute A/B tests and analyze results to inform future decisions.
- Collaborate with external marketing vendors or agencies when needed.
- Optimize customer digital journey and suggest improvements for higher conversion.
- Ensure tracking tools (Pixel, GTM, Appsflyer) are correctly implemented and integrated with campaigns and platforms.
Requirements:
- Bachelors degree in Marketing, Business, IT, or a related field.
- 3+ years of hands-on experience in digital marketing and performance campaigns.
- Strong proficiency in Google Analytics (GA4) with the ability to translate data into action.
- Solid understanding of paid ads platforms and performance measurement tools.
- Proven ability to manage multiple stakeholders (creative, content, external vendors).
- Excellent analytical and reporting skills.
- Previous experience in subscription-based businesses or e-commerce is a plus.
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