Manager Media Rights & D2C Strategy
Listed on 2025-12-14
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IT/Tech
Data Analyst, Business Systems/ Tech Analyst
Join to apply for the Manager Media Rights & D2C Strategy role at Esports World Cup Foundation
Team:
Commercial
Activity:
Full-time
Role grade:
Manager (6)
Direct reports: 0
Indirect reports: 0
Reporting to:
Senior Manager Media Rights Operations
Role location:
Riyadh, Saudi Arabia
As the Manager Fan Monetization & D2C, you will support the global media rights strategy and be the driving force behind Esports World Cup Foundation’s D2C and fan monetization roadmap. In this hybrid role, you will act as a key partner to the Senior Manager Media Rights Operations on global media rights planning and execution outside of China. You will lead the cross‑functional design and coordination of fan monetization and commercial D2C initiatives such as EWC+ (freemium and premium models), passes, loyalty programs, in‑game items integration, and creator/co‑streamer monetization.
You will manage work streams across Media Rights, Ads, Creator Monetization, D2C, and In‑Game Items, ensuring alignment, strong governance, and on‑time delivery of the 2026–2030 monetization plan.
- Support global media rights strategy development, including regional assessments, packaging logic, and deal playbooks.
- Help manage the global media rights pipeline: tracking leads, deal status, key terms, timelines, and risk/issue logs.
- Prepare negotiation materials and internal approvals (decks, business cases, benchmarks) for rights deals with broadcasters, platforms, and agencies.
- Coordinate with Broadcast, Product, Legal, and Finance to ensure all rights and obligations are understood and executable across regions.
- Support contract renewals and post‑mortems, gathering learnings to feed into future cycles.
- Co‑lead the definition of EWC’s D2C value proposition (EWC freemium and premium models, passes, fantasy, loyalty, etc.), working with Product, Games, Creator, and Commercial teams.
- Translate strategic concepts into clear product requirements and implementation plans.
- Work with partners and internal tech/product teams to understand feasibility, integration requirements, and operational implications for D2C features.
- Coordinate test‑and‑learn pilots and define how D2C products integrate into the broader EWC digital ecosystem (e.g., in‑game items, creator offerings, sponsor packages).
- Build and maintain financial models for D2C and fan monetization products (pricing, penetration, ARPU, revenue projections, sensitivity analysis).
- Support the design of pricing and tiering structures (freemium vs premium, bundles, regional pricing) to balance scale and monetization.
- Partner with Finance and Data teams to set KPIs and track performance of D2C and fan monetization initiatives against targets.
- Serve as day‑to‑day project manager for D2C monetization streams.
- Own the cross‑functional workplans, timelines, and deliverables; ensure each stream stays on track.
- Organize and run weekly working group calls and support bi‑weekly steering committees, preparing agendas, pre‑reads, decision logs, and follow‑ups.
- Maintain a central source of truth (roadmap, trackers, risk registers) for all monetization streams and elevate issues early.
- Consolidate performance dashboards across media rights, D2C, and fan monetization streams for leadership.
- Support preparation of steering docs, board updates, and strategic presentations.
- Provide clear, data‑driven recommendations on where to double down, where to pivot, and which pilots should scale.
- 6+ years of experience in media rights, OTT, D2C, digital product, business development, or fan monetization, ideally in esports, gaming, sports, or entertainment.
- Bachelor’s degree in business, Marketing, Media, Economics, or a related field.
- Solid understanding of media rights, content distribution models, and how audience scale translates into rights value and advertising potential.
- Hands‑on experience with D2C or fan monetization products (subscriptions, passes, in‑game…
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