Digital Marketing & Campaigns Specialist

Responsibilities

• Plan, manage, and execute digital marketing campaigns across paid search, social media, display, email, and other relevant channels.
• Optimize campaigns to maximize ROI, improve click-through rates, and achieve lead generation/conversion goals.
• Manage end-to-end campaign execution including content briefs, creatives, targeting, and reporting.
• Collaborate with creative, content, and product teams to develop engaging campaign assets.
• Track, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and marketing automation platforms.
• Conduct A/B testing to improve campaign performance and user engagement.
• Stay up to date with digital marketing trends, tools, and best practices to bring innovative ideas into campaigns.
• Support SEO, website optimization, and CRM/marketing automation initiatives as required.

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 4+ years of hands-on digital marketing experience.
• Strong understanding of digital advertising platforms (Google Ads, Meta Ads, Linked In Campaign Manager, etc.).
• Proficiency in analytics and reporting tools (Google Analytics, Data Studio, or similar).
• Solid knowledge of SEO, SEM, and social media advertising.
• Strong analytical skills with a track record of improving campaign performance.
• Excellent communication, project management, and organizational skills.