PLG Marketing Manager

Company Description

Kanz is the AI-powered hiring platform making recruitment as simple as ordering an Uber. Open the app, describe who you need, pick interview times — within 3 days, qualified candidates are on your calendar. We've scaled to 180,000 candidates in Saudi Arabia, signed 23 paying customers including , Novartis, and Cartier, and we're just getting started.

You will own PLG from first click to renewal. You'll run weekly experiments across paid and organic channels, obsess over conversion metrics, and build the marketing engine that makes Kanz a household name for hiring in Saudi Arabia.

You’ll be guided by a senior marketing advisor who will coach you weekly — but execution is yours.

• Run disciplined weekly experiments on Tik Tok, Snapchat, and recruiter Whats App groups
• Test hooks, creatives, audiences, and messaging
• Kill what doesn't work fast. Double down on what does
• Manage an ad budget with full accountability for ROI

• Implement and supervise end‑to‑end tracking: ad click → landing page → signup → activation → payment → renewal
• Own the funnel. Know where we’re leaking. Fix it.
• Ensure optimal First‑Time User Experience (FTUX) in collaboration with product
• Report weekly: what worked, what didn’t, what’s next

• Own conversion rate from visitor to signup
• A/B test messaging, layout, CTAs
• Coordinate with dev to ship improvements quickly

• Help create moments that put Kanz on the map in Saudi Arabia
• Influencer activations, viral content, PR stunts — whatever moves the needle
• Think big, execute scrappy

• Experimentation mindset
  :
  You run tests, read data, iterate fast. You’re not precious about your ideas.
• Channel expertise
  :
  Hands‑on experience with Tik Tok Ads, Snapchat Ads, or Whats App marketing. Bonus if you’ve done all three.
• Conversion obsessed
  :
  You think in funnels. You know what a good FTUX looks like. You’ve optimized landing pages before.
• Tracking fluency
  :
  Comfortable with Google Analytics, Mixpanel, or similar. Can implement UTMs, events, and attribution without hand‑holding.
• Saudi market intuition
  :
  You understand what makes content work in KSA. Arabic fluency strongly preferred.
• Scrappy executor
  :
  You don’t wait for permission. You ship, measure, learn, repeat.
• Coachable
  :
  You’ll work closely with a senior advisor. You take feedback well and grow fast.

• Ad platforms:
  Tik Tok Ads Manager, Snapchat Ads Manager
• Analytics:
  Google Analytics, Mixpanel (or similar)
• CRM:
  Hub Spot
• Creative:
  Canva, Cap Cut, Figma
• Communication:
  Slack, Whats App