National Key Accounts Manager OOH

Purpose of the job

• Drive sales with national and regional customers and contribute to the growth of overall Food service and B2B Business.
• Identify and participate in tenders across all HORECA and B2B channels.
• Create and build strong business relationship with customers, key accounts, chains and distributors.
• Close and manage the contractual agreements with SADAFO’s Key Accounts.
• Contribute to the development of New Product Development to fit your customers needs.
• Be a force of proposition to establish the out of home channel of SADAFCO.
• Contribute to build the RTM along with the food service department head in cash van channels.
• The role may have a team to manage if necessary and depending on management decisions.

• Account Management (HORECA and B2B): Develop and nurture strong, long-term relationships with key HORECA and B2B accounts.
• Understand client needs and deliver tailored solutions for hotels, restaurants, caterers, and other B2B partners.
• Negotiate contracts, pricing structures, and service agreements to ensure mutually beneficial partnerships.
• Sales Strategy & Execution: Create and execute business development plans to increase market penetration in HORECA and B2B sectors.
• Identify and pursue new business opportunities within these channels, expanding the reach of dairy products.
• Monitor and analyze competitor activities, market trends, and customer feedback to adjust strategies.
• Product Development & Customization: Collaborate with internal product development teams to tailor dairy products or packaging solutions for the HORECA and B2B segments.
• Ensure the delivery of high-quality products that meet the unique needs of HORECA clients (e.g., bulk orders, special packaging).
• Collaboration & Communication: Work closely with marketing, supply chain, and logistics teams to ensure product availability and smooth operations.
• Coordinate promotional campaigns and new product launches specifically designed for HORECA and B2B channels.
• Provide consistent sales forecasts, reporting, and key insights to senior management.
• Customer Service & Problem Resolution: Serve as the primary point of contact for key accounts, ensuring any issues are resolved swiftly.
• Ensure consistent and excellent customer service, increasing client satisfaction and retention.
• Contract Negotiation & Pricing: Lead contract negotiations and develop pricing models that are competitive and profitable.
• Manage promotional agreements and contracts with key accounts.