Sr Digital Marketing Specialist

The Sr. Digital Marketing Specialist will be a key member of our global Digital Marketing team, driving high-impact digital programs that accelerate pipeline creation and support customer expansion across our Clinical Effectiveness business. This individual contributor role is ideal for a hands-on operator who excels at marketing automation, email program execution, audience segmentation, and data-informed optimization.

In this role, you will be the primary owner of email marketing and marketing automation within Adobe Marketo Engage
, while also supporting account-based digital advertising programs within 6sense and Linked In Campaign Manager
. You’ll partner closely with global stakeholders—including Campaign Strategy, Product Marketing, Sales, and Data/Analytics—to orchestrate multi-touch digital experiences that are personalized, measurable, and aligned to revenue outcomes.

This role is Hybrid in a Wolters Kluwer Office location 2 days a week.

• Own the build, QA, and deployment of email programs, engagement/nurture streams, triggered workflows, and operational campaigns in Adobe Marketo Engage
  .

• Create and manage Smart Lists, Smart Campaigns, tokens, snippets, A/B tests, and dynamic content to drive engagement and conversion.

• Maintain global email governance including naming conventions, folder structure, and compliance with deliverability, GDPR/CCPA, and preference center best practices.

• Partner with key stakeholders to translate campaign briefs into scalable Marketo programs aligned to audience strategy and lifecycle stage.

• Assist with ABM campaign setup and execution within 6sense
  , including audience/segment creation, workflow management, intent-based targeting, keyword updates, and funnel-stage activation.

• Support Linked In and Meta ad execution (Sponsored Content, Conversation Ads, and Document Ads), ensuring accurate audience targeting and integration with Marketo workflows.

• Collaborate with digital advertising leads to ensure coordinated cross-channel orchestration between ads, web, and email nurture motions.

• Build and execute end-to-end integrated programs that connect digital ads, landing pages, web personalization, and email programs.

• Monitor campaign performance, provide recurring insights dashboards, and recommend actionable optimizations based on engagement trends, intent signals, and content performance.

• Implement structured A/B and multivariate testing plans across channels—subject lines, CTAs, content formats, segmentation splits.

• Partner with Analytics, Content and Program teams to ensure accurate campaign tracking, attribution, and reporting.

• Develop and maintain scalable audience segmentation strategies, ensuring clean targeting, persona alignment, and avoidance of cross-program audience fatigue.

• Ensure all programs follow brand guidelines, accessibility standards, and consistent messaging across geographies.

• Support budget tracking for digital advertising and ABM programs, ensuring accuracy across campaigns and cost centers.

• Contribute to ongoing Mar Tech process improvement - including documentation, QA processes, and campaign setup templates.

• Strong communicator: clear, concise writing and the ability to synthesize and present insights.

• Highly collaborative: comfortable partnering with cross-functional global teams and adapting to changing priorities.

• Technical and analytical: able to troubleshoot Marketo logic, identify flow errors, and interpret data to guide decisions.

• Self-starter mindset: proactive in identifying opportunities to streamline workflows, improve performance, and adopt new capabilities.

• Organized and deadline-driven: excellent project management, able to manage multiple campaigns simultaneously in a fast-paced environment.

• Customer- and revenue-focused: understands the B2B buyer journey, funnel dynamics, and the goal of driving measurable business impact.

• Bachelor’s degree in marketing, Communications, Business, or comparable experience.

• 3 - 6 years experience…