Marketing Coordinator

Shooters World is committed to providing "the world's greatest firearms experience" through our retail locations, shooting ranges, and comprehensive training programs across Central Florida. We're seeking a creative, organized marketing professional to join our team and help grow our brand.

Employment Type: Full-Time

Experience Level: Mid-Level (3-5 years)

Location: - Tampa, FL 33578 - Corporate Office with travel to locations (Tampa, The Villages, and Orlando)

The Marketing Coordinator serves as the internal marketing liaison for Shooters World's retail, range, and training operations. This role manages day-to-day marketing execution, maintains brand consistency across all touchpoints, coordinates with external marketing vendors and partners, and ensures seamless integration between various marketing initiatives and in-house needs. The Marketing Coordinator balances creative production with strategic coordination to support sales growth.

• Serve as primary internal contact for marketing vendors, partners, and service providers
• Provide vendors with product information, SKUs, pricing, sale dates, and promotional details needed for campaigns and creative projects
• Review and approve all externally-produced marketing materials for brand consistency, accuracy, and compliance
• Coordinate timing and integration of external campaigns with in-house marketing activities and store operations
• Track project deliverables and ensure deadlines align with business needs
• Participate in strategy sessions to align on goals, messaging, and campaign priorities

• Develop and maintain annual marketing calendar, ensuring alignment across all sales, training, and events
• Maintain consistent branding, messaging, and visual identity across all materials and channels
• Ensure compliance with social media advertising policies related to firearms, ammunition, and accessories
• Identify and pursue co-op advertising opportunities with manufacturer partners
• Track and manage all co-op funds and marketing budgets across locations

• Design creative materials including flyers, price tags, banners, in-store digital signage, event signage, and promotional graphics
• Produce and edit photos and videos for social media, website, and in-store use
• Maintain organized archives of all creative assets and marketing materials
• Create supplementary graphics and copy to support marketing campaigns

• Manage day-to-day social media presence across all Shooters World platforms
• Create and post organic content that complements paid advertising campaigns
• Respond to customer comments, messages, and inquiries professionally and promptly
• Develop and manage relationships with influencers and content creators
• Capture real-time content showcasing daily operations, new products, staff, and customer experiences

• Coordinate website updates including event pages, class schedules, and promotional landing pages
• Ensure website content remains accurate and current
• Monitor website analytics using Google Analytics and share insights for optimization
• Manage online class registration and membership sign-up integrations

• Support the planning and execution of digital advertising campaigns (social media ads, Google Ads, email marketing, geofencing)
• Provide campaign assets, product details, and messaging direction
• Monitor campaign performance and ROI
• Coordinate with vendors on ad creative, targeting, and optimization

• Plan and promote in-store events, influencer appearances, product demos, and training seminars
• Collaborate with store teams to execute well-branded events
• Create and distribute training calendars for all locations
• Manage donation certificate program and track all charitable contributions
• Develop relationships with local tourism organizations and community partners

• Manage and track marketing budgets for all locations
• Prepare monthly reports on campaign results, social media performance, website traffic, and ROI
• Maintain documentation for co-op reimbursements and vendor invoices
• Ensure all marketing activities comply with federal and state firearm advertising laws and social platform policies

• Bachelor's degree in Marketing, Communications, Graphic Design, or related field (or equivalent professional experience)
• 3-5 years of marketing experience, preferably in firearms retail, shooting range, or outdoor recreation industries
• Proficient in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom)
• Working knowledge of Word Press (or similar CMS), Google Analytics, and social media management platforms
• Experience coordinating with external agencies, vendors, or contractors
• Familiar with firearm industry marketing regulations, advertising restrictions, and platform limitations
• Strong copywriting,…