Regional Sales Manager

Overview

Job Summary The Regional Sales Manager (RSM) is responsible for driving commercial vehicle sales across an assigned geographic territory. This role manages dealer relationships, supports fleet customers, and leads sales execution for cargo vans, chassis trucks, upfit solutions, and emerging electric vehicle products. The RSM develops regional sales strategies, identifies new business opportunities, builds strong channel partnerships, and ensures consistent commercial performance.

The role also serves as the voice of the customer by providing market feedback and insights to support product development and business growth.

• Develop and execute regional sales strategies to achieve revenue, volume, and profitability goals
• Manage commercial vehicle sales activities across assigned territory
• Identify and pursue new business opportunities with fleet and commercial customers
• Support pricing guidance, quoting, order configuration, and proposal development
• Maintain healthy sales pipeline, forecasting accuracy, and CRM activity
• Serve as product expert on vehicle specifications, GVWR classes, payloads, and upfit solutions
• Conduct product demonstrations, ride-and-drives, and technical presentations
• Provide consultative insights on total cost of ownership, duty cycles, routing, and operational fit
• Build territory growth plans based on market potential and competitive landscape
• Partner with marketing on regional events, trade shows, and promotional campaigns
• Gather customer feedback and competitive intelligence to inform internal teams
• Provide regular performance reports, forecasts, and regional market updates
• Present regional results to leadership during business reviews

• Bachelor’s degree in Business, Sales, Marketing, Automotive Technology, or related field (or equivalent experience)
• 5–8 years of commercial vehicle, fleet, automotive, or transportation equipment sales experience
• Experience supporting dealer networks, quoting processes, and customer demonstrations
• Proficiency with CRM systems and productivity tools
• Strong presentation, negotiation, and relationship-building skills
• Familiarity with Class 3–6 vehicles and fleet procurement processes preferred
• Will ingness to travel extensively within assigned territory

• Strong consultative selling and customer engagement abilities
• Comfortable with field-based and autonomous work environments
• Results-driven mindset with strong ownership and accountability
• Ability to translate technical specifications into customer value
• Excellent organization, communication, and follow-through