Chief Communications and Marketing Officer and Associate Vice Chancellor

Overview

The University of California, Riverside (UCR) is seeking a strategic, creative, and collaborative leader to serve as the Associate Vice Chancellor and Chief Communications and Marketing Officer (AVC/CCMO). As a key member of the Chancellor’s leadership team, the AVC/CCMO will be responsible for developing and directing communications and marketing strategies for the University. As the Chancellor sets forth his strategic priorities, the AVC will be pivotal in advancing the Chancellor’s goal of elevating UCR’s brand and reputation on both national and international levels.

Reporting to the Chancellor, the AVC/CCMO serves as the principal administrator responsible for advancing the brand, elevating the reputation, and enhancing widespread understanding of the mission of UCR. One of the Chancellor’s strategic priorities involves increasing the visibility and understanding of UCR’s mission and successes both nationally and internationally. The AVC/CCMO will develop and direct communication and marketing strategies, collaborate with communications staff and partners across different departments, and develop a roadmap to achieve this goal.

Reporting to the AVC/CCMO is a highly collaborative team with a tremendous amount of dedication, expertise, and institutional knowledge. The AVC/CCMO will continue to foster a positive team culture as the unit works collaboratively with communication teams distributed across UCR’s schools and departments. In addition to directly providing oversight of central units, the AVC/CCMO will provide guidance to communications and marketing teams throughout the university to ensure consistency and collaboration toward shared goals for the campus.

As a member of the Chancellor’s leadership team, the AVC/CCMO fosters a culture of collaboration. This role will work closely with the Chancellor, Associate Chancellor, and other key campus executives and stakeholders. Through consulting with and advising campus leaders, the AVC/CCMO will align the campus in creating a consistent voice in storytelling and messaging to advance and strengthen the University’s engagement with diverse audiences - locally, nationally and globally - that include but are not limited to faculty, staff, alumni, donors, and the community in the Inland Empire and Southern California regions, peer institutions, students, and prospective students.

Elevate UCR’s visibility and reputation

One of the priorities for the AVC/CCMO will be to increase knowledge of the University’s reputation to a wider audience. UCR is well recognized in the local community, creating lasting and strong partnerships. With the help of the incoming AVC/CCMO, the campus community aims to increase awareness of UCR’s research and academic excellence. To raise UCR’s visibility both nationally and internationally, the AVC/CCMO will develop and implement complex communications and marketing strategies.

Drive alignment and cohesion across UCR’s communications and marketing

Communications and marketing at UCR is moving toward a more centralized structure, with the goal of building alignment and a cohesive story and voice throughout campus’s communications units. UCR is a very active campus with many stories to share across a wide range of audiences, from students, staff, faculty, alumni, donors, and the local community. The campus community brings passion for UCR’s excellence in research and student success.

The AVC/CCMO and their teams will work in collaboration with the leaders, departments, and units on campus to spotlight any stories and exciting news to be shared among the broad range of audiences.

Lead and maintain a strong, collaborative, and experienced marketing and communications team

The Communications and Marketing team at UCR is a high-performing group. Overseeing the five groups, the AVC/CCMO will support staff development and work toward the collective goal of increasing UCR’s brand and reputation. The team is undergoing a structural change by reporting to the Chancellor’s Office, and the AVC/CCMO will support and foster positive morale in…