Digital Paid Media & SEO Specialist

Responsibilities

• Collaborate with the performance marketing team to develop, execute, and maintain an efficient, scalable paid search strategy for clients
• Manage and optimize paid search campaigns across platforms, including Google Ads, Bing Ads, Linked In, and Meta
• Manage various campaign elements such as ad copy creation, bid management, and budget allocation
• Monitor and evaluate campaign results, performance, and KPIs across relevant advertising channels
• Analyze campaign data, generate insightful reports, and provide actionable recommendations for continuous optimization and improvement
• Maintain clear and regular communication with clients and the internal team on campaign status, performance, goals, and optimizations
• Provide SEO analysis and recommendations in coordination with the elements and structure of websites and web pages
• Perform extensive keyword research and analysis to identify relevant, high-performing search terms, and uncover new opportunities

• Experience:
  
  4-6 years of demonstrable experience in paid search
• Paid Media Proficiency:
  Proven proficiency in managing paid search campaigns on Google Ads and Bing Ads
• Experience with other relevant digital advertising platforms (Linked In & Meta) is a plus
• Analytical
  
  Skills:
  
  Strong analytical skills and the ability to derive actionable insights from campaign data using tools like Google Analytic
• SEO Tools:
  Familiarity with keyword research tools (e.g., Google Keyword Planner, SEMrush)
• Certifications:
  
  Google Ads Certified and Google Analytics Certified are required
• Experience working with Google Search Console and Google Tag Manager is also required
• Education:
  
  A bachelor’s degree in a related field (Marketing, Advertising, Finance, Economics, or Business Development) is desired

• Experience with Linked In & Meta is a plus
• (no additional)