Communications & Engagement Manager

Join to apply for the Communications & Engagement Manager role at Cohere
.

5 days ago Be among the first 25 applicants

Mariposa – Rio Rancho, NM

Exempt Full‑time

Executive Director

The Communications/Engagement Manager will develop and implement communications and brand strategies that support the broad, collaborative community‑building initiatives of Cohere as well as the community. The manager will lead the community building effort that results in resident engagement that is meaningful, authentic and collaborative. By bringing residents, neighbors, non‑profits, employers, and others together, the manager fosters a rich expression of community life and builds the framework for a sustainable legacy for the Mariposa community.

The primary goal of the Communications/Engagement Manager is to cultivate resident engagement. Working collaboratively with internal and external partners, the manager will craft copy that is compelling, motivating, and authentic to the community. The manager plays an integral part in creating communities of substance where civic engagement is valued, volunteerism is celebrated, and community leaders are cultivated with intention. Further, the manager directs the planning and implementation of a comprehensive community event strategy, including establishment of traditions and signature events aimed at collective experiences.

The manager actively supports the values, vision, and philosophies of Cohere while demonstrating leadership and organization that allows owner, stakeholder, and team needs to be met with high satisfaction. The CEM is also responsible for cultivating and maintaining long‑term relationships and partnerships that grow the quality of opportunities for residents to become more involved in their community and for partners to have unique opportunities to contribute to community life, generating mutually beneficial partnerships and outreach opportunities.

• Lead communications initiatives and outreach activities.
• Lead on‑ground delivery of the brand promises.
• Support the executive director and operations manager by drafting messaging and materials that share the community’s values and enhance the Cohere and Mariposa brands.
• Write copy using Associated Press Style and the Cohere voice that aligns with Mariposas’ unique brand. Craft appropriate copy to support the type of messaging needed.
• Produce eblasts that support the timely dissemination of operation and engagement information.
• Manage technical execution of digital communications, including eblasts, blog posts, website updates and page builds, event registration platforms, etc.
• Ensure the resident website is user‑friendly. Provide technical support to Cohere staff.
• Manage vendor partners to design and produce print collateral for various projects.
• Manage production of annual mailing; curate content; edit copy; and coordinate designers.
• Ensure staff and partners maintain brand standards and trademark compliance.
• Actively participate in monthly team meetings; share best practice knowledge, collaboratively solve problems, serve as a mentor, and be a highly engaged team member.
• Represent Cohere appropriately at industry, community, and professional events.
• Present at board meetings and workshops to educate the boards and residents on best practices.
• In collaboration with the Executive Director, Cohere colleagues and other stakeholders, develop a dynamic multi‑faci­ated community engagement strategy that is reflective of the community brand, vision and culture.
• Proactively contribute to strategic visioning and the development and implementation of work plans for all engagement program offerings including but not limited to: annual/monthly events and celebrations; social activities; community service; resident clubs; and lifelong learning and enrichment programs.
• Identify, vet and secure appropriate vendor partners in support of programs and events; negotiate pricing and contracts; secure insurance, liability waivers and similar documentation.
• Develop and implement a comprehensive volunteer engagement strategy that leverages resident leaders and influencers to advance and support key…