Director, Value & Access Marketing - Oncology

Compensation Data

This position offers a base salary typically between $200,000 and $316,000. The position may be eligible for a role specific variable or performance based bonus, relocation and or other compensation elements.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance.

Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

• Develop overall brand/TA account strategy to support the Brand’s strategic objectives. Revise and update strategy as needed leveraging a Value and Access excellence framework. Translate the account strategy to key strategic initiatives.
• Ensure close collaboration with other Value and Access colleagues such as HEOR, Pricing and Contracting, Payor Sales, Trade, and teams outside of Value & Access
  - Medical, Brand Marketing, Analytics, and colleagues to capture relevant account insights, identify data gaps, develop compelling value propositions, and ensure field-based teams are equipped with the right tools and support.
• Provide direction to Account sales training initiatives.
• Collaborate very closely with the Contracting team, Payor Solutions and Payor Sales teams within the Value & Access Organization to develop specific modeled contracting options and trade-offs to support Brand, Payor, and patient affordability strategies (e.g., VBC, portfolio, HDHP, copay cards).
• Approve TA and brand business cases prior to PTC submission and provide input into LTF and GTN for brands by channel.
• Align with Marketing leadership to develop IAP and integrated customer planning tactics for Value & Access objectives. This includes leading and facilitating the integrated Value & Access Excellence Framework to create the overall Account Strategy and tactical plan. This also includes monitoring the effectiveness of all strategic and executional plans and addressing gaps through an iterative process.
• Create a performance-based culture with clear accountability and a sense of urgency for achieving results.
• Lead the creation and or management of the Value & Access team with the required Boehringer leadership and marketing competencies and Account specific knowledge, process, and skills.
• Model Our Behaviors, set clear direction, provide regular feedback, conduct timely MAG Plan reviews, identify performance challenges and if required, create action plans and monitor the effectiveness of those action plans.

• Bachelor’s degree required; MBA preferred.
• Ten years’ experience in the pharmaceutical industry, including six years pharmaceutical marketing experience. Health systems or managed markets experience strongly preferred.
• Minimum of three years successful leadership experience, or equivalent.
• Previous experience working with National Accounts and Payors.
• Previous experience working with Health Systems.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.).
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated people management and leadership.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Demonstrated ability to create and drive strategy;
  Track record of successfully defining market issues and opportunities and developing successful marketing campaigns.
• History of successful performance.
• Ability to travel (may include overnight travel).
• Strong clinical, health economic or scientific knowledge;
  M…