Director, Value & Access Marketing - Oncology

Director, Value & Access Marketing - Oncology Compensation Data

This position offers a base salary typically between $200,000 and $316,000. The position may be eligible for a role specific variable or performance based bonus, relocation and or other compensation elements.

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance.

Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Director, Value & Access Marketing role is responsible for the overall Value & Access strategy for their assigned therapeutic area(s). This individual will lead the development and implementation of each value proposition, strategy, and integration of pricing and contracting approach across payer and health system channels, ensuring customer facing teams are appropriately trained on current strategies that align to Therapeutic Area/Brand Strategies and key critical success factors.

The role will require leadership to work cross functionally to manage the performance of the payer and health system channels, including accountability for marketing strategies and tactics that will optimize business. They are responsible for defining account related critical success factors in the IAP including contracting strategies and budget.

The Director, Value & Access Marketing will oversee development of brand account messaging and execution of tactical plans (branded sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) and manage the tactical budget. The incumbent will lead the Value & Access Marketing team to enable their success and the success of the business. They will work closely with all groups within Boehringer to ensure the goal of patient access and will also be responsible for collaborating with multiple functional groups, including but not limited to Marketing, Medical, Clinical Development, Regulatory, Analytics and Insights, Legal, Public Relations, Public Policy, and Global Market Access teams.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

• Develops overall brand/TA account strategy to support the Brand’s strategic objectives. Revise and update strategy as needed leveraging a Value and Access excellence framework. Translate the account strategy to key strategic initiatives.
• Ensures close collaboration with other Value and Access colleagues such as HEOR, Pricing and Contracting, Payor Sales, Trade, and teams outside of Value & Access
  - Medical, Brand Marketing, Analytics, and colleagues to capture relevant account insights, identify data gaps, develop compelling value propositions, and ensure field-based teams are equipped with the right tools and support.
• Provides direction to Account sales training initiatives.
• Collaborates very closely with the Contracting team, Payor Solutions and Payor Sales teams within the Value & Access Organization to develop specific modeled contracting options and trade-offs to support Brand, Payor, and patient affordability strategies (e.g., VBC, portfolio, HDHP, copay cards).
• Approves TA and brand business cases prior to PTC submission and provides input into LTF and GTN for brands by channel.
• Aligns with Marketing leadership to develop IAP and integrated customer planning tactics for Value & Access objectives. This includes leading and facilitating the integrated Value & Access Excellence Framework to create the overall Account Strategy and tactical plan. This also includes monitoring the effectiveness of all strategic and executional plans and addressing gaps through an iterative process.
• Creates a performance-based culture with clear accountability and a sense of urgency for achieving results.
• Leads the creation and/or management of (recruits, hires, coaches, develops, motivates, manages, and monitors performance) Value & Access team with the required Boehringer leadership and marketing competencies and Account specific knowledge, process, and skills.
• Models Our Behaviors, sets clear direction, provide regular feedback, conducts timely MAG Plan reviews, identifies performance challenges and if required, creates action plans and monitoring of the effectiveness of those action plans.

• Ten (10) years’ experience in the pharmaceutical industry, including six (6) years pharmaceutical marketing experience. Health systems or managed markets experience strongly preferred.
• Minimum of three (3) years…