Community Relations Director

Overview

Retirement Unlimited, Inc., established in 1982 by the Fralin and Waldron families in Roanoke, Virginia, offers over 40 years of experience in independent living, assisted living, and memory care services. Operating premier communities across Virginia, the company emphasizes a lifestyle centered on purposeful living for seniors, delivering high-quality care and personalized experiences. With a commitment to excellence, Retirement Unlimited, Inc. prides itself on earning trust daily and fulfilling its mission "to deliver a lifestyle our residents have earned and deserve."

Role Description

• This is a full-time, on-site role for a Director of Sales and Community Relations located in Richmond, VA.
• The Director of Sales and Community Relations is responsible for acquiring occupancy/census goals through marketing and sales activities such as telemarketing, tours, regular follow-up, developing referral sources, and maintaining a viable waiting list of applicants qualified to move to the community.
• Accurately tracks all sales and marketing activity. Reports sales activity weekly/monthly to the Corporate Director of Marketing and Communications in the timeframe designated.
• Maintains an up-to-date and accurate database for all prospects, professionals, and responsible parties (families) including follow-up procedures such as calls, emails, tours, etc.
• Maintains a viable wait list of qualified potential residents.
• Conducts tours of the community.
• Maintains a complete understanding of RUI deposits and lease procedures. Effectively communicates procedures to prospective residents and their families.
• Creates, maintains, and builds relationships with viable referral sources through visits, events both internal and external, and other means of communication.
• Strives to achieve RUI census goals (% Occupancy, Move-Ins, and Community Fees).
• Responsible for the development and maintenance of the community marketing plan including events, advertising, social media, and the budget allocation for prospects and families as well as referral sources.

• Pleasant Teamwork Environment
• Hands-On Immersive Training and Learning experiences
• Resort-style Community
• Supportive Corporate Team
• Tuition Reimbursement & College Partnerships
• Referral Bonus Program
• 401K with company match
• Free Meal Daily
• Competitive Wages
• Many Opportunities for Growth and Development

• Strong relationship-building, communication, and interpersonal skills
• Experience in public relations, community outreach, and event planning
• Proficiency in marketing, sales strategies, and business development
• Effective organizational skills, attention to detail, and the ability to manage multiple projects
• Passionate about serving seniors and promoting quality care
• Experience in the senior living or healthcare industry is a plus
• Bachelor’s degree in Salea and or Marketing, Communications, Public Relations, or a related field preferred