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Regional Wood Sales Manager

Job in Richmond, Henrico County, Virginia, 23214, USA
Listing for: AHF Products
Full Time position
Listed on 2026-01-24
Job specializations:
  • Sales
    Business Development, Sales Manager
Job Description & How to Apply Below

Overview

AHF Products has a job opportunity for a Regional Wood Sales Manager to be located in the Mid Atlantic area. This position is responsible for the direction and coordination of wood sales efforts to achieve or exceed budgeted sales, volume/mix, and profitability targets. This responsibility includes direct sales of wood product lines through Specialty wood flooring wholesalers and contractors. Primary concentration on both unfinished/prefinished Solid and Engineered Sales.

Manages sales activities of organization by performing the following duties personally or through subordinates.

Job Duties
  • Own sales budget for AHF wood (solid and engineered) in defined geographies with emphasis on defined Specialty wood flooring wholesalers and contractors servicing both unfinished and prefinished sales of SWF/EWF. Assist with forecasting and securing incremental sales for AHF wood products
  • Drive profitable growth through Direct Wholesalers & Contractors for wood residential products. Align with product, marketing and sales management to create and execute combined value propositions that achieve forecasts for wood
  • Travel to cultivate high-level relationships, make strategic presentations, and support the team by driving the wood business
  • Develop and implement sales plans in support of the wood Residential objectives, goals, strategies and measures (OGSM)
  • Work closely with manager to ensure all areas are performing
  • Work closely with Retail Strategic Account teams to maximize sales in each segment. Ensure balanced approach with Robbins direct team and Distributor Sales Director to minimize channel conflict and drive incremental wood sales to AHF
  • Work in conjunction with Product management to develop product collections, pricing strategies and promotions to support the wood business
  • Meet with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals
  • Deliver sales presentations to key clients in coordination with sales representatives
  • Develop and manage relationships with key customers for the sale of wood products
  • Develops and implements strategic sales plans to accommodate business unit goals
  • Review market analyses to determine customer needs, price schedules, and discount rates
  • Represent company at trade association meetings to promote product
  • Sales liaison to other departments for wood business, including the Wood business team
  • Monitor and evaluate the activities and products of the competition. Identifies SWOT and develop plan to address issues/problems/opportunities
  • Meet or exceed sales plan and manage expenses within budget.
Job Qualifications
  • Bachelor's degree (B.

    A.) from four-year college or university in business, marketing or related field; or 10 plus years related experience and/or training; or equivalent combination of education and experience
  • Must be able to travel 70% of the time
  • Minimum four years sales experience in the floor covering industry. Must have ability to effectively present to key decision-makers
  • Needs ability to “think on their feet”
  • Demonstrated track record of successfully establishing and maintaining sales relationships with key decision-makers at retail, distribution and other end-users and specification influences
  • Ability to meet stated requirements for monthly reporting, sales analysis and program documentation
  • Demonstrated ability to communicate and coordinate programs
  • Ability to work unsupervised and set priorities to achieve sales goals
  • Valid driver's license with clean driving record
  • Proficiency in Microsoft Excel, Word, and Power Point
  • Superior verbal and written communication and customer service skills and a commitment to consistently exceeding the customer's expectations
Physical Demands
  • Frequently required to talk or hear
  • Frequently required to stand
  • Occasionally required to walk; sit; use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl
  • Occasionally lift and/or move up to 25 pounds
  • Specific vision abilities required by this job may include close vision and color vision
Mental Demands
  • Think analytically
  • Develop options and implement solutions
  • Work with a team
  • Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
  • Multitask in a fast-paced environment
  • Work with a Sense of Urgency
About AHF Products

AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award-winning flooring design, product development, manufacturing, and service, we create…

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