Senior Manager - of House Communications & Creative Lead; Hybrid

Overview

Senior Manager - Top of House Communications & Creative Lead (Hybrid)

The Capital One Card Top of House Communications & Creative team is responsible for all aspects of the Card business's communications strategy and execution in order to propel business imperatives while promoting and protecting the reputation of Capital One Card. Our purview includes Card-wide communications, channels, and campaigns, as well as a full-service content and creative team that brings the story of Capital One Card to life on internal channels.

We are communicators, event planners, project managers, and multimedia experts, and we are all storytellers. As a central team within Card Communications, we are strategic counselors to our partners throughout the Card business.

We are seeking talented individuals to join our growing Card Communications team. This position requires exceptional judgment, an ability to build relationships in a highly matrixed environment, and a sustained focus on delivering results. Creative problem-solving, an ability to read the data and the room, and a passion for storytelling are all critical to success in this role. Empathy, teamwork and a sense of humor are essential.

About the Role:

We’re seeking a natural storyteller and connector to join the Card Communications team who will be responsible for delivering engaging and inclusive communications in support of our Card business strategy. Through a multi-channel approach, you’ll inform and engage associates across the organization, helping them stay connected to our business priorities and feel engaged as part of our inclusive culture. You’ll partner closely with key stakeholders to uncover compelling story ideas, deeply understand our associates’ and leaders’ needs by being insights driven, produce engaging collateral for our internal communication channels, and more.

• Lead Card President-level forums, speaking engagements, videos, and messages, including The Quarterly and Card & Partner VP+ meetings. Bring your innovative creativity to help us amplify the President’s voice through these forums with more interactive segments, thoughtful slides and talking points, and best-in-class email communications.
• Support the planning, preparation and execution of speaking engagements including intake requests, briefing documents and collateral, post event analysis, etc.
• Lead our efforts to build out communication strategies in support of Associate Experience (AX) efforts. Partner closely with the associate experience lead and her team to understand the intent, and translate the intent into best-in-class communications, forums, and touchpoints.
• Accountable for developing communications campaigns that deliver on US Card’s associate experience strategy for new and/or large-scale associate experience efforts (i.e./ Activate, Elevate, Geo Strategy, etc.) and cyclical campaigns (i.e./ Promotions, Associate Appreciation Week, Admin Day, etc.)
• Develop end-to-end channel plans, audience segmentation, messaging, production & measurement, including post-campaign data
• Develop EC level executive messaging in support of Associate Experience initiatives and campaigns
• Lead the Creative team to build on, evolve, elevate, and burnish the Card brand architecture to associates
• Proactively fuel and populate our communication team’s editorial calendar with engaging collateral of mass relevance to all US Card associates, and measure your performance and impact through analysis of communications metrics.

• How you will collaborate with others/your key stakeholders:
  Lead Top of House Forums, Speaking/Video engagements, etc. consulting with Chief of Staff team as needed
• Partner with the Executive Communications team to deliver cohesive storytelling through our top of house communications channels.
• Partner with, present, influence, and sell-through strategies/campaign plans/results to Card and Card Command Center leadership.
• Work effectively through project teams and other campaign leads
• Consistently report out on progress through compelling data visualizations that reflect our performance as a whole team and drive us towards actionable insights…