Manager of Business Analytics - Marketing

Koalafi is a fintech startup that makes it easier for consumers to finance big purchases over time. Our mission is to close the credit gap for millions of non‑prime customers while helping retailers increase sales and strengthen customer loyalty.

We’re looking for a Marketing Analytics Lead who will build and lead the analytical foundation of our growing marketing function—designing attribution frameworks, evaluating campaign performance and shaping go‑to‑market testing for both our direct‑to‑consumer and business‑to‑business marketing.

You will work primarily with marketing and analytics to design and execute analyses that guide investment decisions, optimize performance, and accelerate Koalafi’s channel expansion across both B2C and B2B marketing. You will play a critical role in launching new paid marketing channels, optimizing lifecycle communications, and evaluating the ROI of new initiatives.

• Build Koalafi's first scalable attribution model to measure performance of email, SMS, in‑app, and emerging paid digital marketing channels and campaigns.
• Develop frameworks to evaluate incrementality, ROI, CAC, and long‑term value implications of new marketing programs.
• Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation.
• Establish core dashboards and reporting cadences that enable self‑serve insights across the Marketing and Sales Teams.

• Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages.
• Identify key drivers of engagement, conversion, retention, and reactivation.
• Synthesize insights and recommendations into clear presentations for cross‑functional partners and leadership.

• Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting.
• Analyze channel expansion performance and evaluate early‑stage metrics to inform investment decisions.
• Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding, activation, and retention.

• Design the B2B analytics roadmap from the ground up.
• Provide data‑driven guidance to retailer partners on best practices for promoting consumer financing programs.
• Support performance measurement for newly launched B2B campaigns and merchant‑facing marketing programs.

• Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics)
• 4–6 years of experience in marketing analytics, growth analytics, or a related field
• Sound understanding of attribution models and underlying rationale for various model types
• Strong SQL skills and experience working with large datasets
• Proficiency building dashboards in Tableau, Looker, or similar BI tools
• Experience designing and analyzing A/B tests
• Comfortable working in ambiguous, fast‑paced environments and excited to build something new from the ground up
• Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy
• You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow
• Detail‑oriented, proactive, and driven by curiosity and continuous improvement
• Location Requirement:
  This position requires regular in‑person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time.

A career at Koalafi means tackling exciting challenges every single day. We take pride in a culture of innovation, trust, and ownership. You'll step outside your comfort zone, build meaningful relationships, and take charge of projects that ultimately help people get the things they need most.

• Comprehensive medical, dental, and vision coverage
• 20 PTO days + 11 paid holidays
• 401(k) retirement with company matching
• Student Loan & Tuition Reimbursement
• Commuter assistance
• Parental leave (maternal + paternal)
• Inclusion and Associate Engagement Programs

• We focus on what's most important
• We set clear expectations and deliver
• We embrace challenges to reach our full potential
• We ask, "How can this be better?"
• We move fast together

• Seniority level:
  Mid‑Senior level
• Employment type:
  
  Full‑time
• Job function:
  Marketing and Sales