VCU Graduate Assistant - Athletics Marketing

Overview

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Summary:

VCU Athletics is seeking a graduate assistant to assist in the day-to-day operations of the Marketing area during the 2026-27 academic year.

Unit: Athletics MBU

Department: Athletics Office

Department Summary: VCU Athletics’ mission is to win conference and national championships, provide a first-class student-athlete experience, serve as a source of pride for the University and community and cultivate graduates who excel as leaders.

The Marketing Graduate Assistants will work closely with all facets of game-day event planning and implementation. Tasks include pre-event planning and advertising, ticket sales, event preparation including marketing set up and tear down, game day script writing, production, and management. Marketing efforts will support VCU’s Division I intercollegiate athletic programs and the overall VCU Athletics brand. This position will work both cooperatively and independently with administrators, coaches, and athletics department staff, as well as other University personnel and student organizations.

All duties and responsibilities will be assigned with the end goal of increasing attendance at VCU athletic events, representing and promoting the VCU athletics brand and increasing revenue for the department.

• Overseeing all marketing responsibilities of select sports; developing and implementing marketing plans, promotional schedules and ticket sales campaigns as well as all aspects of game presentation (scripts, promotions, entertainment, etc.)
• Executing group sales plan to increase attendance through community outreach efforts (emphasis on emails and calls to past groups as well as creatively targeting new prospects);
• Overseeing the special marketing programs. (i.e., Rodney Ram Club);
• Coordinating and managing mascot appearances;
• Assisting with various game day presentation duties for Men’s Basketball (i.e., Scheduling National Anthem singers, serve as on-court game day coordinator);
• Establishing effective on-campus marketing efforts (i.e., presence at student orientations, tabling on campus);
• Coordinating VCU Athletics’ presence at community events in and around the city of Richmond;
• Assisting with coordination of various athletics communication mediums (i.e., Weekly student emails, faculty/staff telegrams, campus digital sign updates); and
• Other duties as assigned (i.e., assistance with social media and dance/cheer/band coordination).

Minimum Qualifications

• Admittance into a graduate program within VCU;
• Knowledge of and prior work experience in intercollegiate athletics;
• Strong customer service skills, highly organized, and detail-oriented; and
• Exceptional verbal and written communication.

Salary Range: Scholarship varies

A cover letter and resume must be included as part of this application process. We ask that graduate students limit their applications to three (3) or four (4) graduate assistant positions of interest.

There are two (2) open positions within Marketing. This graduate assistant position for 2026-27 will be open until filled, and review of applications will begin immediately.

For questions about the position, contact Evan Nicely at nicelyej with the subject “Marketing GA – [your name]”.

For questions regarding VCU Center for Sport Leadership applications, please contact Dr. Brendan Dwyer at bdwyer.

Contact Name: Evan Nicely

Contact Email: nicelyej