Associate Director, Field Medical Marketing; Mid- Atlantic

Overview

Who We Are. At Neurocrine Biosciences, we pride ourselves on a strong, inclusive, and positive culture based on our shared purpose and values. We are passionate about our people and our purpose – to relieve suffering for people with great needs.

What We Do. Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We discover and develop life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington’s disease, classic congenital adrenal hyperplasia, endometriosis and uterine fibroids, as well as a robust pipeline in mid- to late-phase clinical development.

For three decades, we have applied our neuroscience insights to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases. For more information, visit  and follow the company on Linked In, X and Facebook. in collaboration with Abb Vie

About The Role. A field-based key member of the Medical Marketing team aligned to a specific specialty or function within the broader Marketing team. Acts as the primary Marketing point of contact for field intelligence by gathering insights from Key Opinion Leaders (KOLs) and customers to help shape and inform marketing strategies.

Brand Strategy

• Partners actively in brand planning and strategic development across HCP, Patient, and Medical Marketing initiatives
• Collaborates with Marketing leadership to transform field insights and real-world feedback into data-driven program enhancements, optimizing campaign effectiveness and strategic investments to maximize market impact
• Manages Advisory Board execution end-to-end, including recruitment to match Needs Assessments, facilitating sessions, and reporting key insights
• Ensures peer-to-peer programs meet identified educational needs within the assigned audience, specialty, and sales regions by selecting/approving appropriate speakers, ensuring speaker readiness and coaching, coordinating events with agency partners, tracking and reporting insights, and implementing improvements
• Conducts field-based market research to generate insights that inform and/or validate brand strategy

Marketing Initiatives, Campaigns, and Investments

• Manages assigned marketing campaigns and programs, overseeing projects from concept to execution, including agency partner relationships and deliverables, and guiding materials through the promotional review process
• Acts as Marketing liaison to aligned regional sales teams, providing education on new and existing brand programs

KOL Engagement

• Responsible for an assigned list of healthcare professionals (HCPs), coordinating ongoing engagements, gathering and documenting insights, and eliciting and reporting feedback
• Identifies and engages with emerging KOLs using data sources such as QPharma, congress registration lists, and field insights
• Provides detailed reports on KOL engagements to leadership, synthesizes insights into recommendations, conducts trend and sentiment analysis, and shares insights with the Commercial Analytics team
• Develops and executes regional insight gathering

Medical Marketing

• Manages strategic Medical Marketing initiatives through all project phases, including ideation, development, approval, execution, optimization, and evolution
• Supports the Speaker Bureau, including speaker nomination, evaluation, training, utilization, and coaching
• Owns and leads development of all content for peer-to-peer programs, product theaters, patient/caregiver programs, speaker and field training, and program materials such as flyers and invitations
• Identifies and facilitates KOL selection for product theaters and other engagements

Field Alignment

• Partners with regional field teams to ensure consistent implementation of brand strategy
• Updates playbooks/guidelines based on real-world experience, working with the Director to optimize processes

Compliance

• Works with Legal and Compliance to…