Brand Marketing Manager
Listed on 2026-01-27
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Marketing / Advertising / PR
Branding Specialist / Ambassador, Marketing Manager, Marketing Strategy, Digital Marketing
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Position Overview
The Brand Marketing Manager is a key member of the marketing team who will work closely with the digital marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team.
The position will be the marketing leader for a young and quickly growing brand within the Empower Brands franchise organizations. This position will work closely with franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan.
Position Overview
The Brand Marketing Manager is a key member of the marketing team who will work closely with the digital marketing team, creative teams and the Brand Leaders to support both franchisees and drive the overall marketing strategy for the brand. This includes the management of and development of training materials, sales and marketing assets and tools for the franchise systems and the brand team.
The position will be the marketing leader for a young and quickly growing brand within the Empower Brands franchise organizations. This position will work closely with franchisees at all stages of their business providing training and ongoing guidance regarding the development, implementation and support of their marketing plan.
Key Responsibilities
Franchisee Support & Local Marketing Enablement
- Develop templated, scalable marketing plans and toolkits franchisees can adopt locally.
- Partner with operations and field marketing to drive adoption and execution of brand initiatives.
- Provide franchisees with accessible creative, messaging, and guidance tailored to local needs.
- Lead the planning and execution of brand marketing campaigns across paid, earned, and owned channels.
- Own messaging consistency and elevate our brand’s voice across touchpoints—from digital to print to field marketing.
- Partner with creative, digital, and agency teams to deliver impactful campaigns that drive awareness and preference.
- Collaborate closely with sales teams to align marketing initiatives with revenue goals.
- Own marketing support for national and regional trade shows, including planning, materials, lead capture, and post-event follow-up.
- Create sales enablement tools to help differentiate the brand with key commercial audiences.
- Manage public relations efforts, agency partners, and editorial calendar.
- Create and maintain branded collateral, presentations, and storytelling assets.
- Help define and uphold brand standards across the organization and network.
- Align with cross-functional teams across creative, digital, operations, and sales to ensure cohesive execution.
- Manage external agencies, freelancers, and marketing vendors as needed.
- Track campaign performance and provide insights to drive continuous improvement.
- 5+ years of experience in brand marketing, ideally in home service (particularly roofing or HVAC), franchising, or multi-location environments.
- Bachelors Degree in Marketing or a related field
- Strong understanding of both B2C and B2B marketing principles.
- Demonstrated experience developing integrated marketing campaigns.
- Proficiency in managing PR, trade shows, and supporting sales initiatives.
- Highly organized and detail-oriented with the ability to manage multiple projects simultaneously.
- Strong communicator who can balance strategic thinking with hands-on execution.
- Experience with marketing tools and platforms (e.g., CMS, email, creative tools, project management systems).
- Ability to thrive in a fast-paced, collaborative, and entrepreneurial environment.
Preferred Experience
- Franchising or multi-unit…
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