Senior Marketing Manager

Geoff McDonald & Associates is a well-established personal injury law firm with offices in Richmond and Virginia Beach dedicated to protecting the rights of injury victims and their families. We are seeking a talented and passionate Senior Marketing Manager to join our team of professionals. The ideal candidate should have at least five years of experience as a Marketing Manager or Assistant Marketing Manager in a business setting, a strong background in social media, and a proven track record of driving brand growth.

• Develop and execute comprehensive marketing strategies that enhance the firm’s presence across both online and offline platforms.
• Elevate brand visibility through innovative campaigns, digital marketing efforts, and public relations outreach.
• Partner with attorneys and staff to ensure cohesive and consistent messaging across all marketing channels.
• Leverage data‑driven insights to refine strategies, optimize performance, and measure ROI effectively.
• Oversee social media platforms and campaigns, content creation, website management, and additional marketing initiatives.
• Coordinate and manage client events, webinars, and networking opportunities to build relationships and promote the firm’s expertise.
• Remain ahead of industry trends, ensuring our marketing efforts stay fresh, relevant, and innovative.
• Work closely with Firm Leadership and the legal team to promote our services effectively.

• A minimum of five (5) years of marketing experience, preferably within the legal or professional services sector.
• Strong expertise in digital marketing tools, SEO, and content creation.
• Outstanding communication, project management, and organizational skills.
• A creative thinker who balances innovation with professionalism in all marketing strategies.
• Proven experience in managing client relationships and collaborating with external vendors or agencies.
• A results‑oriented mindset with a deep passion for driving growth and achieving measurable success.

• Competitive salary with performance‑based incentives.
• Excellent benefits package including employer‑paid healthcare, life insurance, long‑term disability coverage, generous PTO time, 401(k) with match, paid parental leave, and a great work‑life balance.
• A collaborative, supportive, and inclusive work environment that fosters personal and professional growth.
• Numerous opportunities for career development within a respected law firm.
• A unique chance to make a significant, long‑lasting impact on the GMA brand and the communities we serve.

If you are ready to take the next step in your marketing career and play a key role in shaping the future of Geoff McDonald & Associates, we encourage you to apply today.