Director of Sales

Overview

Summary:

At The Pace of Richmond, we’re not simply hiring managers — we’re investing in visionary leadership. We’re searching for a Director of Sales who blends extensive experience, strategic insight, and a genuine passion for people. The ideal candidate will have 3+ years of real estate experience, a proven track record in production, and demonstrated leadership or management capabilities. They lead by example, inspire through action, and hold their team accountable with both empathy and precision.

This leader will be based in Richmond, VA, thriving in a responsive, structured, flexible, and collaborative environment. They recognize that speed fosters trust and that true leadership is about creating clarity, alignment, and delivering results—not control. Their focus is on empowering agents to grow their businesses, not just increase sales volume. We are building a top-tier, culture-driven real estate team in Central Virginia, and we want a leader ready to guide agents through coaching, accountability, and motivation — while continuing their own personal and professional growth.

Our perfect Director of Sales is a licensed real estate professional who has experienced both the triumphs and challenges of the industry. They have likely excelled as a top-producing agent, team leader, or mentor, with a natural talent for influencing, inspiring, and connecting with others. Their strong organizational and communication skills allow them to fluidly move between strategic planning and hands-on action — whether coaching an agent through mindset hurdles in the morning or developing growth systems in the afternoon.

They excel at building relationships, nurturing talent, and driving measurable results. Competitive yet collaborative, they find satisfaction not only in their own achievements but in helping others succeed. Comfortable with data, KPIs, and metrics, they never lose sight of the people behind the numbers. Grounded, decisive, and self-aware, they bring energy, direction, and accountability to the team without micromanaging. They view leadership as stewardship — a chance to serve others and elevate performance through clarity, care, and consistency.

This individual is fueled by impact and growth — a passion for helping others reach their goals while advancing their own leadership journey. They aspire to lead a high-performing sales organization supported by strong systems, resources, and a history of success. Their drive centers on results, relationships, and reputation — committed to building something enduring rather than transactional. They seek an environment where purposeful leadership, collaboration with talented peers, and visible progress in people and performance are the norm.

They value mentorship, structure, and partnership with leadership that prioritizes innovation, culture, and accountability. Ultimately, they aim to create a lasting legacy — generating wealth and opportunity for themselves and those they lead.

Our ideal Director of Sales is coachable, growth-oriented, and entrepreneurial. They embrace an abundance mindset, understanding that one person’s growth fuels collective success. They may need support transitioning from a “do-it-all-yourself” approach to one that leverages delegation and teamwork. They are open to challenging old habits, adapting to change, and thinking like a business owner. They prioritize clarity, feedback, and accountability — not only for their team but for themselves.

They recognize that consistent success stems from strong culture, reliable systems, and high standards balanced with genuine care. They are unafraid of difficult conversations when those discussions promote growth and alignment.

What You’ll Do

• Lead the mission and vision of The Pace of Richmond
• Hire, train, coach, and hold accountable all agents to their goals
• Recruit quality agents to the team — recruiting is one of the top priorities for this role
• Prospect your database for leads that you can refer to the team - this is an additional income generator for this role
• Consult with clients to ensure fiduciary service of the…