Principal Marketing Associate - Card SEO; Hybrid

Principal Marketing Associate - Card SEO (Hybrid)

Capital One is seeking a Principal Marketing Associate to join the Performance Marketing and Analytics Card SEO team. This associate will play a critical role in our growth strategy, focused on acquiring new customers via SEO, and will partner regularly with other channels across PM&A, external agencies, stakeholders across Product and Tech, and more. This role requires a deep understanding of Search Engine Optimization (SEO), Generative Engine Optimization (GEO) and Technical SEO (tSEO), with the ability to provide strategic and technical POVs that contribute to Card SEO growth.

The Principal Associate will be responsible for increasing overall account growth across both Discover and Capital One Card SEO programs. Associate is responsible for supporting the strategy for Discover Organic and Card Smarts blog, supporting the development of a new SEO operating model between Discover and Capital One, refining and optimizing the content publishing model, determining technical site improvements to increase account growth, and defining the SEO testing framework with a focus on GEO.

The Principal Associate should have experience in performance marketing either at an agency or in house, be proactive with great project management skills.

• Incorporate SEO best practices into new and existing content to improve organic rankings, traffic, and new customer acquisitions
• Provide SEO driven POVs based off marketplace, traditional SERP and GEO (includes performance analysis, competitive analysis, technical audits, etc.) to identify relevant trends and patterns to inform roadmap, growth opportunities, and technical improvements
• Review performance metrics and recommendations to help prioritize growth opportunities
• Review and provide feedback on SEO performance to highlight business-relevant insights to be shared with key stakeholders
• Proficient in tools such as Ahrefs, SEMrush, Google Search Console, and Profound.
• Experience with other web based tools such as Tableau, Market Muse, and Screaming Frog
• Manage content strategy and operating model, including identifying trends and content gaps
• Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content
• Day-to-day management of agency partners; including building and iterating on meeting agendas, compiling takeaways and action items, communicating leadership messages to partners, and handling all scheduling and logistics
• Demonstrate effective communication with outstanding writing, editing, and presentation abilities

• Bachelor’s degree or Military experience
• At least 3 years of experience in SEO
• At least 2 years of experience in web analytics or keyword planning tools

• At least 2 years of experience in financial services or highly-regulated marketing
• At least 4 years of digital or marketing work experience
• At least 4 years of experience in SEO
• At least 3 years of experience in web analytics and SEO tools (Google Search Console, Ahrefs)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

McLean, VA: $120,800 - $137,900 for Principal Associate, Marketing

Richmond, VA: $109,900 - $125,400 for Principal Associate, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.

This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary…