Client Insights Vice President - Hybrid: Richmond, VA

Client Insights Vice President - Hybrid:
Richmond, VA

Let's be unstoppable together!

Circana is a leading provider of technology, AI, and data solutions for consumer packaged goods companies, manufacturers, and retailers. Our predictive analytics and Liquid Data® platform help clients measure market share, uncover consumer behavior, and drive growth-powered by six decades of expertise and an expansive, high-quality data set.

At Circana, we are fueled by our passion for continuous learning and growth, we seek and share feedback freely, and we celebrate victories both big and small in an environment that is flexible and accommodating to our work and personal lives. We're a global company dedicated to fostering inclusivity and belonging. We value and celebrate the unique experiences, cultures, and viewpoints that each individual brings.

By embracing a wide range of backgrounds, skills, and expertise, we create a stronger, more innovative environment for our employees, clients, and communities. With us, you can always bring your full self to work. Join our inclusive, committed team to be a challenger, own outcomes, and stay curious together. Circana is proud to be Certified™ by Great Place To Work®.

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Role Overview

The Client Insights Vice President plays a strategic role in delivering actionable insights and consultative solutions for a major tobacco client headquartered in Richmond, VA. This position focuses on strengthening relationships, expanding engagement beyond current work streams, and uncovering new opportunities for growth. The role combines deep analytical thinking with strong relationship-building, proven selling capabilities, and executive presence to influence client strategies across marketing, pricing, and retail execution.

This role requires on-site visits to the client location in Richmond, VA 2-3 times per week.

Job Responsibilities

• Strengthen client relationships and expand engagement beyond current scope; act as a trusted advisor to senior stakeholders.
• Build new relationships within the client organization to broaden Circana's influence and uncover new opportunities.
• Drive business development by identifying growth opportunities and leading proposal development; apply proven selling capabilities to secure expanded engagements.
• Leverage Circana data and strong analytical capabilities to uncover impactful insights and inform business strategies that drive client performance.
• Deliver insights that address key marketing issues such as new product launches, line extensions, pricing, trade spend, and retail execution using Circana's Liquid Data® platform and extensive data assets including Point-of-Sale (POS), Frequent Shopper Program (FSP), Supply Chain, Household Panel, and Experian demographic data.
• Promote, develop, and deliver analytics-based syndicated and custom business solutions in partnership with HQ subject matter experts.
• Assess when and how to customize solutions for unique client business issues; recommend long-term changes to methodology and approach.
• Serve as a client advocate and liaison to Circana's Product Management, Strategic Analytics, Consumer & Shopper, Media Solutions, In-Store Solutions, Technology, and Operations teams.
• Provide industry thought leadership and represent Circana at client and industry forums.
• Lead strategic problem-solving and innovation initiatives to drive client adoption of Circana solutions.
• Manage complex projects and ensure alignment with client objectives while fostering continuous improvement in processes and deliverables.

Requirements

• 10+ years of progressive experience with a strong understanding of manufacturer and retailer dynamics, having worked in one or more of the following:
  • Retail (any channel), Consumer Packaged Goods, Brokerage.
• Tobacco industry experience required.
• Strong relationship-building skills, executive presence, and proven selling capabilities to expand engagement and secure new opportunities.
• Experience leveraging Circana data and analytics to uncover insights and inform business strategies.
• Proven ability to develop and execute client relationship strategies and architect business proposals that integrate Circana's services and solutions.
• Demonstrated success in driving C-level engagements across core CPG issues (brand development, category management, marketing).
• Ability to quickly assess complex client issues, identify root causes, and translate vision into actionable solutions.
• Track record of creating and implementing innovative solutions that drive revenue growth and deliver measurable impact.
• Bachelor's Degree in related field.

Circana Behaviors

Beyond technical skills, experience, and role-specific attributes, these shared behaviors are fundamental to our culture and success. We seek individuals who consistently demonstrate and champion these behaviors in their daily work:

• Stay Curious:
  Being hungry to learn and grow, always asking the big questions.
• Seek Clarity:
  Embracing complexity to create clarity and inspire action.
• Own the…