Senior Paid Media Manager

This is a hybrid position located in Richmond, VA.

Workshop Digital is a results-oriented digital marketing agency based in Richmond, Virginia, committed to building strong, lasting partnerships with our clients. For over a decade, we’ve championed transparency and collaboration to deliver measurable results that help businesses grow.

We act as an extension of our clients’ marketing teams, developing customized digital marketing strategies aligned with their unique goals and services.

Our team of experienced digital marketing analysts works side-by-side with clients to gain a deeper understanding of their business, industry, and competitors. By identifying ideal target audiences and uncovering what sets our clients apart, we help their brands stand out and achieve meaningful, measurable impact.

The Senior Paid Media Manager continues to develop their skills with support from the Paid Media Team Lead (and Paid Media Director) as they take on medium and large-sized clients. They continue to:

• Develop strategies and tactics that support client goals and drive strong paid digital marketing performance
• Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth
• Troubleshoot minor to complicated client issues
• Implement and test new capabilities to enable client growth

In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams.

• Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance
• Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth
• Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, You Tube, Microsoft Ads, Meta Ads, Linked In Ads, Programmatic, and other paid digital marketing channels
• Actively manage and seek ways to improve account performance
• Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats.
• Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention
• Create a test hypothesis and implement landing page optimization tests to improve conversion rates
• Lead junior analysts on joint accounts
• Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions
• Provide support for client services deliverables during the sales process for upsells and new business

• Develop strong relationships with clients and identify senior stakeholders
• Attend and participate in all meetings and calls with clients
• Communicate effectively with various audiences with support for some clients
• Create and present insightful, meaningful, accurate reports and analysis with minimal support
• Execute the Workshop Digital client flag process and proactively identify resolutions
• Go the extra mile for assigned clients within the scope of the SOW

• Proactively seek and gracefully accept feedback
• Tactfully share feedback with colleagues
• Immediately inform Paid Media Team Lead (or Paid Media Director) of any concerns or issues from clients when appropriate
• Inform Paid Media Team Lead (or Paid Media Director) of any updates, concerns, or potential points of interest from within the digital marketing community
• May participate in the interview process
• Support special projects
• Identify new opportunities for clients to meet their business goals
• Identify opportunities for potential case studies and coordinate with marketing for case study development with some management support
• Manage beta tests of new services for client set
• Elevate client requests for SOW changes with some support

• Provide feedback on training content
• Develop basic training content with QA
• Occasionally conduct basic team trainings to help develop team expertise
• Read industry blogs, books, whitepapers, and…