Digital Marketing & Audience Manager

Digital Marketing & Audience Manager

Market view Education Partners

The Digital Marketing & Audience Manager plays a key role in developing, executing, and optimizing digital advertising campaigns and audience strategies for higher‑education clients. This individual owns day‑to‑day campaign management across multiple platforms and collaborates closely with the Director of Digital Strategy to ensure paid media efforts align with institutional objectives and the student recruitment lifecycle.

The role partners with the Director of Audience Strategy to help acquire and grow student and parent audiences for targeted marketing efforts. It translates audience strategy into execution across multiple test‑based search platforms, ensuring campaigns align with client goals.

The ideal candidate is analytical, detail‑oriented, and passionate about using data and digital media to drive meaningful outcomes for colleges and universities.

• Lead the end‑to‑end management of digital advertising campaigns across platforms including Google Ads, Meta, Linked In, You Tube, Tik Tok, and Snapchat.
• Translate client enrollment goals into targeted media plans, budget recommendations, and performance benchmarks in collaboration with the Director of Digital Strategy.
• Execute digital campaign setup including audience segmentation, creative trafficking, tracking implementation (UTMs, pixels, tags), and QA across all platforms.
• Conduct ongoing optimisation including bid adjustments, audience refinement, A/B testing, creative rotation, and landing page recommendations.
• Monitor digital campaign performance and provide clear, insight‑driven reporting using internal dashboards and analytics tools.
• Interpret audience strategy documentation for creation and execution in search platforms.
• Manage revisions to audience acquisition both in‑cycle and as a result of annual strategy refreshes.
• Collaborate with the campaign and data quality teams to ensure timely delivery of name availability to partners.
• Support the analytical assessment of audience strategy performance and provide recommendations for enhancement.
• Communicate regularly with internal teams and client partners regarding performance updates, optimisation opportunities, and strategic recommendations.
• Stay current with digital advertising and audience trends, platform updates, and emerging opportunities—especially those relevant to higher‑education marketing.
• Manage budgets, pacing, and vendor relationships to ensure efficient and effective media and audience delivery.
• Contribute to process improvements, workflow enhancements, and the evolution of Two Ocean’s digital advertising and audience strategy best practices.
• Collaborate effectively with internal operations and campaign building teams as a productive conduit between scheduling & program plans, timing of audience acquisition and ultimate campaign builds & executions.

• 2‑4+ years of hands‑on digital advertising experience, preferably in an agency or multi‑client environment.
• Demonstrated expertise with Google Ads (search, display, You Tube) and Meta; experience with additional platforms (Linked In, Tik Tok, Snapchat) strongly preferred.
• Strong analytical skills and proficiency using tools such as Microsoft Excel, Google Analytics, platform dashboards, and data visualisation software.
• Experience managing measurable outcomes such as lead generation, conversion optimisation, and full‑funnel campaign performance.
• Willingness to learn and develop audience strategy knowledge base.
• Ability to interpret data clearly and translate insights into actionable recommendations.
• Excellent communication, project‑management, and organisational skills.
• Strong ability to collaborate internally with multiple stakeholders and teams that are integral to campaign success.
• Commitment to accuracy, consistency, and meeting deadlines in a fast‑paced environment.
• Advanced awareness of SEO and GEO elements as they relate to technical site requirements, engine ranking optimisations, and on‑site conversion rate optimisation strategies.

• Experience working with higher‑education…