Director of Financial Advisors Practice

New Horizon Bank, N.A., a nationally chartered and forward-thinking community bank, is expanding its Wealth Management platform through the formation of a Wealth Management Division to include investment advisory and brokerage business.

The Director is responsible for recruiting, leading, coaching, and developing a team of bank-based Financial Advisors to deliver comprehensive financial guidance, deepen client relationships, and drive fee income. This leader is part of the Wealth Management leadership team working closely with other WM partners (banking, trust, investment management) and also with retail branch leadership to ensure seamless integration of wealth services to New Horizon bank clients.

The ideal candidate combines strong and deep knowledge of the Wealth Management practice area, recruiting, sales, and at least one key concentration area (e.g. investment advisory, financial planning, business succession planning). The ideal candidate has proven and demonstrated sales leadership, and the ability to motivate advisors to achieve exceptional client outcomes and business results.

• Recruit, lead, mentor, and develop a team of Financial Advisors to achieve individual and team performance goals.
• Develop business plans for the growth of the business and contribute to the growth of WM overall by offering the full breadth of capabilities to clients.
• Conduct regular coaching sessions focused on advice quality, pipeline development, book management, holistic services and client experience.
• Facilitate skill-building in financial planning, discovery, product knowledge, and risk management.

• Drive growth across WM disciplines (investment management, planning, banking and trust) through strong integration with banking partners.
• Set clear performance expectations, monitor results, and implement improvement strategies where needed.
• Oversee advisor book segmentation, territory strategies, and lead distribution.
• Guide advisors on building robust client pipelines and converting branch-generated referrals.

• Champion a client-first culture ensuring consistent delivery of holistic financial planning and fiduciary-quality recommendations.
• Review advisor activity to ensure suitability, documentation quality, and consistent client follow-up.
• Resolve escalated client issues in partnership with advisors and compliance teams.
• Ensure advisor adherence to all regulatory, supervisory, and internal compliance standards.
• Work closely with Supervisory Principals and Risk partners to oversee trade activity, client interactions, and documentation.
• Maintain a strong risk culture with zero tolerance for policy or regulatory deviations.

• Bachelor’s degree in business, finance, or related field (or equivalent experience).
• Active FINRA licenses:
  Series 7 & 66 (or 7, 63, and 65).
• 5+ years as a sales leader, recruiter
• 5+ years of experience as a Financial Advisor, Wealth Consultant, or similar client-facing role.
• Demonstrated understanding of the client experience, client journey and sales process.
• Demonstrated success in recruiting high quality financial advisors
• Demonstrated expertise in advisory, financial planning, investment management or business succession planning.

• Prior leadership, coaching, or team management experience.
• Experience working in a branch-based, bank-affiliated wealth management environment.