Social Media Strategist

Overview

Social Media Strategist (Part-Time, Hybrid)

Brand Gloss | Downtown Richmond, VA

$25-30/hour | 10-15 hours/week with growth potential

*** please note that we are only accepting applications through
*** Not through Linked in.

About Brand Gloss

Brand Gloss is a full-service creative agency specializing in brand building for small, service-based businesses—primarily women-founded. We offer brand design, web design, content creation, branding photography, and Instagram management. We believe in the power of strategic storytelling and creating authentic brand experiences that drive real results.

Learn more about us at

We're looking for a Social Media Strategist who can jump in with fresh ideas, proven Instagram expertise, and an inspiring attitude. You'll start at 10-15 hours per week as a contractor (hybrid, with at least one in-person day per week in Downtown Richmond), with the opportunity to grow into a larger role by Fall 2026.

You'd thrive here if: You're a go-getter and self-starter who's ambitious and constantly reimagining what's possible. You're creative, detail-oriented, and love thinking outside the box. You can handle projects independently but genuinely enjoy collaborating with a team.

Logistics: Most work is remote, but you'll need to be available for at least one in-person day per week in Richmond, VA, plus occasional client meetings and photoshoots. You'll manage 3-5 clients and report directly to founder Chelsea Schmidt.

• Develop and implement social media strategies for service-based clients, primarily focusing on Instagram and Facebook
• Generate monthly content ideas that align with each client's unique brand voice and goals
• Meet directly with clients to present strategies and maintain strong relationships
• Approve and guide internal content creation, ensuring posts align with overall strategy
• Stay ahead of social trends and bring fresh, creative ideas that help clients stand out
• Collaborate with our content team (designers, content creators, etc.) to bring strategies to life
• Help clients hit their KPIs and contribute to client retention through measurable social media results

Required Experience:

• 3+ years managing social media accounts
• 2+ years specific experience in social media strategy and marketing
• 1-2 years video editing experience
• Proven track record of achieving results for clients through Instagram (non-negotiable)
• Experience with the beauty industry isn't required, but is a big plus

Skills:

• Proficiency in Canva, Cap Cut or similar video editing software
• Experience with Click Up or similar project management tools
• Understanding of SEO principles, web analytics (Google Analytics), and social listening tools
• Knowledge of branding, relationship management, and community engagement strategies
• Excellent proofreading skills and keen attention to detail
• Strong organizational skills to manage multiple projects in a fast-paced environment

• Competitive hourly rate: $25-30/hour based on experience
• Flexible hours and hybrid work model
• Free professional headshots
• Access to our creative community, our office anytime, and exclusive events
• Professional development opportunities
• Growth potential as we scale

Interviews will begin mid to end of January. Selected candidates will complete a practical test as part of the process. Please submit your resume and portfolio or examples of social media accounts you've managed (with results/metrics).

We can't wait to meet you!

We value proactive communication, shared wins, and a work environment that’s equal parts supportive and ambitious.

We welcome all identities and backgrounds, and we have a zero-tolerance policy for hate, discrimination, or disrespect in any form. Kindness and inclusivity are non-negotiables.