Institute Contemporary Art Director of Communications and Public Engagement

Institute for Contemporary Art Director of Communications and Public Engagement

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Unit: Institute for Contemporary Art MBU

Department: Institute for Contemporary Art

Description: Designed by Steven Holl Architects and located at the corner of Broad and Belvidere, the Institute for Contemporary Art (ICA) at VCU presents the art of our time and provides an open forum for dialogue and collaboration across the region and throughout the world. With free admission, the ICA is a major resource for VCU, Richmond, and beyond.

The ICA is a non‑collecting institution that showcases a changing slate of exhibitions, performances, and programs. With a mission to listen, create, and make art public, the ICA is a place to explore new ideas, providing an open forum for dialogue and collaboration across the region and the world. Opened in 2018 in the LEED Gold‑certified, Steven Holl‑designed Markel Center, the ICA is a part of VCU’s School of the Arts, linking the campus and the city of Richmond to an international network of contemporary artists and organizations, and encouraging working partnerships with VCU departments, faculty, students, and the broader community.

ICA admission is free and open to all.

The ICA’s Artistic Program includes Exhibitions, Film Screenings, Talks and Discussions, Outdoor Activations, Publications, and Performances and serves a broad public. In 2020, in partnership with VPM, the VPM+ICA Community Media Center was launched, which presents the annual Levels Up Academy Podcasting Forum, and the Resonate Podcast Festival.

• Enhancing the ICA’s mission and brand through digital engagement, storytelling editorial strategies, and public relations
• Expanding awareness of the ICA’s local, regional, and international reputation
• Engage audiences and publics in ways that embody the ICA’s mission to listen, create, and make art public

The Director of Communications and Public Engagement will work in close collaboration with other senior staff at the ICA, across VCU and with external consultants. They will lead and appropriately staff the communications team (Digital Strategist and Editor) in addition to project‑specific graphic designers and part‑time graduate student interns.

Reporting directly to the ICA’s Executive Director, the Director of Communications and Public Engagement is a member of the ICA’s managing staff. In addition, the Director of Communications and Public Engagement has a dotted supervisory line to the VCUarts Director of Communications and Marketing.

• Develop strategies that showcase the institute’s brand narrative.
• Devise, implement and maintain the overall marketing, communications and storytelling strategies of the ICA.
• Hone effective communication techniques for reaching and motivating the ICA’s audiences to drive visitorship, program attendance, and giving.
• Support the Digital Strategist in prioritizing innovative and effective digital engagement and storytelling content aligned with the mission and strategic goals of the ICA.
• Lead and coordinate the production process for various media and platforms, working with in‑house and external freelance IT specialists, programmers, designers, and developers to execute projects.
• Establish systems and procedures that map departmental priorities onto project‑related tasks aligned with the ICA institutional priorities.
• Work with department heads to develop content for the ICA’s website and related digital products and initiatives, evaluate the effectiveness and efficiency of internal and external information; obtain feedback from the public and internal personnel through surveys, public opinion studies, and/or focus group meetings.
• Establish and maintain effective and cooperative working relationships with VCU and VCUarts communications teams, and other VCU faculty and staff, community leaders, donors, and representatives of communications media and governmental organizations.
• Analyze situations accurately, adopt an effective course of action, and maintain sound…