Strategic Marketing Manager - Adjacent Spaces

Overview

About Us

Afton Chemical Corporation is part of the New Market Corporation (NYSE: NEU) family of companies, and is one of the largest global suppliers of lubricant additives and offers a broad line of fuel additives worldwide.

• Adjacent Spaces – Non-Petroleum Additives (blasting agents, solvent extract ants, etc):
  Global new business development
  • Market identification: research alongside NBD team to identify potential markets of interest / fit.
  • Market audit - Work with NBD team to research and evaluate non-PA markets; market size, competitive landscape, growth projections etc, to make recommendations on paths to pursue.
  • Lead development of business case for entry into non-PA spaces
  • Customer facing - Contact potential clients to build relationships that broaden market intelligence and lead to sales opportunities
  • Develop insights to guide strategy based on publicly available information, purchased research, industry interviews (e.g. GLG), and reviewing internal history and knowledge
  • Attend conferences, meetings, and industry events to build knowledge of new markets

• Adjacent spaces & components – petroleum additives (grease, components, shock absorber oils, etc)
  • Complete market analysis to size global market opportunity, fit with Afton, identify target customers, understand competitive product environment and develop sales and marketing plans to expand PA access to adjacent spaces
  • Work with strategic and regional marketing teams to develop adjacent space marketing initiatives to deliver growth plans
  • Work with R&D and business teams to build Components collateral for targeted customer
  • Support global marketing and business teams to drive activities to deliver growth plans.
  • Attend conferences, meetings, and industry events to build market knowledge

EDUCATION & EXPERIENCE:

• BA degree or qualification in Marketing, Business or related field
• Strong, relevant work experience in a Marketing/Business environment
• Proven record of success in a full mix B2B Marketing / Business Management role

SKILLS/ABILITIES:

• Strong presentation skills
• Ability to lead and influence internally and externally to achieve agreed objectives
• Offers initiative to drive value in the areas where assigned champion
• Use effective team working to ensure successful completion of projects
• Excellent analytical skills – ability to assimilate large amounts of data, develop insight and articulate a clear way forward
• Excellent communication skills
• Able to work under pressure to achieve business goals
• Effective project management skills
• Demonstrate flexibility and adaptability to quickly changing business environment
• Able to travel as required

Working at Afton

Who We Are - We're a diverse, global family of individuals, who share a passion for developing innovative solutions.

We build our professional relationships on respect, integrity and a commitment to safety and quality. Just as these values apply to our professional relationships, they also apply to the way we feel about our neighbors and communities.

Our Work - At Afton, our innovative R&D programs lead to global growth. Our lubricant and fuel additives are among the most highly developed and widely used in the petroleum industry. Afton is a recognized and trusted supplier of driveline lubricant additives, engine oil additives, fuel additives and industrial lubricant additives.

Benefits / Compensation - We offer competitive compensation and benefit packages that reflect our commitment to our employees.

Our employees are our most treasured asset and we have dedicated resources that allow us to reward our employees for their commitment on an ongoing basis - ensuring our compensation packages are competitive in the industry.

An Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to the individual’s race, color, sex, sexual orientation, gender identity, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.