Senior Director, Partner Development; Agency​/DBAM

Senior Director, Partner Development (Agency/DBAM)

Location:

Remote

Level: Directorp>

At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

Senior Director will serve in a player/coach role within Partner Development, responsible for leading a small team of Partner Development Executives against new business revenue goals for EAB’s Digital Agency (Edu Optimization), Digital Brand Awareness Marketing, and Chat Agent solutions.

Following an onboarding period, the Senior Director will assume responsibility for achieving both personal and team-based revenue targets. They will drive new business development through personal prospecting and leadership of their team, leveraging their deep understanding of digital marketing and enrollment challenges facing higher education institutions.

This position may be based in Washington, DC;
Richmond, VA; or remotely within the continental United States. Remote candidates with willingness to travel are welcomed and encouraged to apply.

• Product Revenue Management: Own new business development for EAB’s Digital Agency, Digital Brand Awareness Marketing, and Chat Agent products. Oversee team progress toward annual revenue goals.
• Personal Revenue Impact: Maintain personal ownership of a prospect territory and directly drive new partner acquisition and expansion. Demonstrate strong individual sales performance to establish credibility and model excellence for the team.
• People and Team Leadership: Build and manage a highly motivated Partner Development team. Recruit, coach, and retain high-performing sales talent. Provide regular feedback, support professional development, and lead by example in consultative selling.
• Strategic Sales Process Management: Define, implement, and refine a best-in-class sales process – covering territory planning, prospect engagement, proposal development, and close. Actively support team members through pipeline reviews and in-person or virtual sales meetings.
• Marketing and Revenue Strategy: Collaborate with product marketing and delivery teams to strengthen go-to-market strategies, refine messaging, and coordinate conference and campaign efforts to maximize reach and revenue.
• Revenue Reporting and Forecasting: Report regularly on projected and realized revenue. Partner with senior leadership to identify opportunities for growth and continuous improvement.

• Prospect and build new business within an assigned territory of higher education institutions.
• Lead consultative sales conversations that align institutional challenges with EAB’s digital enrollment solutions, including:
• .edu Optimization (Digital Agency): Transform institutional websites into enrollment engines through SEO, UX, and content strategy.
• Digital Brand Awareness Marketing: Strengthen brand visibility and student demand through omnichannel digital marketing (paid search, paid social, CCT, etc) and AI-driven performance campaigns.
• Chat Agent and AI capabilities: Demonstrate the power of 24/7 AI-enabled engagement to convert prospects and reduce staff workload.
• Conduct live presentations, product demonstrations, and discovery consultations to diagnose needs and recommend solutions.
• Manage a personal sales pipeline to achieve annual revenue goals.
• Partner cross-functionally with other sales, marketing, and delivery teams to drive partner success and retention.
• Stay informed on competitor activity and emerging digital marketing trends in higher education.

• Bachelor’s Degree from an accredited college/university
• 8+ years of relevant…