Senior Manager, Product Marketing; Corporate B2B

At EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.

Seramount , part of EAB, is a strategic business dedicated to providing employee-centric talent solutions and strategies that help forward-thinking organizations prepare for the workplace of tomorrow. We provide employers with integrated tools that provide a strategic and holistic map for setting new workplace culture standards. Over the past four decades we’ve built deep, data-powered intelligence on the employee experience, allowing us to address specific client workplace challenges.

We excel in serving as our members’ go‑to partner in developing and progressing their strategies to unlock what’s possible with a truly engaged workforce. Our business is in growth mode and offers the right person the opportunity to be a part of a dynamic, creative, and highly skilled team partnering with leading companies to advance more inclusive corporate cultures.

At EAB and Seramount, we serve not only our partner institutions and organizations but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.

The position may be based in Washington, D.C.;
Richmond, VA; or is open to remote employment within the continental United States.

• Product messaging and positioning - Develop product positioning, value proposition, and industry narrative that resonates with customer challenges and differentiates our product from its competitors.
• Market, customer, and competitive analysis - Fully understand the Seramount buyers and personas, industry and market trends, and the other competitive products in the space. Ability to translate product features into customer benefits, familiarity with competitive products, and market research.
• Sales enablement - Partner with sales teams to create compelling enablement assets such as training decks, FAQs, ROI calculators, case studies, one‑pagers, and demos to effectively sell our products and help close deals that are in pipeline.
• Marketing content development and calendar management - Develop and manage a comprehensive marketing content calendar. Conceptualize and craft compelling marketing materials—including blogs, infographics, webinars, insights papers, and case studies—tailored for multiple channels such as email, web copy, conferences, and presentation decks.
• In‑person and virtual executive round tables – Drive agenda creation of prospecting events, ensuring content and speaker selection align with event themes and resonate with target audiences.
• Data analytics - Use performance metrics to refine content strategies, identifying opportunities for improvement and innovation in partnership with digital and demand generation teams.
• Stakeholder management - Work closely with cross‑functional teams to align on messaging, positioning, and goals. Build consensus, alignment, and engagement inside and outside of marketing team.

• Bachelor’s degree or equivalent experience
• 3‑4+ years of producing B2B content or equivalent B2B experience
• Strong communicator and writer with the ability to clearly express complex ideas and adapt language, format, and style for various mediums and audiences
• Strong design skills using tools such as PowerPoint and Canva
• Ability to analyze data and extract insights to tailor messaging and iterate strategy
• Experience developing sales enablement tools in partnership with commercial teams
• Strong collaboration skills…