Content Marketing Strategist

Content Marketing Strategist – Open Text

Join us as a Content Marketing Strategist at Open Text
, a global leader in information management. Our innovation‑driven culture empowers teams to partner with world‑class companies, tackle complex challenges, and shape the future of digital transformation.

As part of the Product Marketing organization, you’ll join a global team of thinkers, builders, and storytellers driving a modern content ecosystem for the Analytics and Legal Tech business units. You’ll harness AI‑powered tools to analyze performance, identify emerging audience needs, and personalize messaging ’ll collaborate with cross‑functional partners (from Brand to Demand) to continuously evolve content planning, creation, and optimization, transforming insights into stories that connect and convert.

• Architect a content strategy powered by AI insights—connecting every asset to measurable buyer and customer outcomes.
• Experiment with AI‑assisted ideation, editing, and tagging to accelerate production and unlock new creative possibilities.
• Partner with Brand, Digital, and Creative teams to build next‑generation content experiences across channels.
• Leverage analytics and AI‑driven optimization tools to measure engagement and continuously refine performance.
• Collaborate with leadership to define thought leadership that sets Open Text apart in the conversation around digital trust and intelligence.
• Create frameworks, enablement guides, and storytelling templates that empower teams to build better content, faster.
• Champion customer‑first messaging grounded in data, empathy, and experimentation.

• 6+ years leading content programs in technology, software, or media.
• Proven ability to use AI and analytics to uncover insights, streamline workflows, and drive better creative outcomes.
• Outstanding writing, editing, and storytelling skills.
• Deep understanding of buyer journeys and persona‑based messaging.
• Experience collaborating cross‑functionally and influencing stakeholders at all levels.
• Familiarity with SEO, digital performance analytics, and content lifecycle management.
• A portfolio showcasing your range, from strategic frameworks to creative execution.

• Experience creating content for AI, Analytics, or Legal audiences.
• Hands‑on familiarity with generative AI or content intelligence platforms.
• Background working with agencies, freelancers, or creative partners in complex organizations.

Open Text is an AI‑driven information management leader
, trusted by the world’s most innovative brands. Collaborate with curious, creative minds who believe technology amplifies human potential—not replaces it.

Open Text’s efforts to build an inclusive work environment go beyond compliance. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of all, regardless of culture, national origin, race, color, gender identity, sexual orientation, family status, age, veteran status, disability, religion, or other protected basis. If you need a reasonable accommodation during the application or recruiting process, please contact us at

• Mid‑Senior level

• Full‑time

• Marketing and Sales
• Industries:
  Software Development