Associate Digital Marketing Manager

Cooper Vision, a division of Cooper Companies (NASDAQ:

COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. Cooper Vision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available.

Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit  .

Job Summary:

This position will enhance Cooper Vision's digital presence across websites, social media, paid media, and CRM platforms. Reporting to the Head of Marketing, this role designs and executes campaigns aligned with brand plans, leveraging SEO/SEM, analytics, and automation tools to maximize ROI.

Develops and executes SEO/SEM strategies to optimize web presence and search rankings

Manages paid media campaigns (Google Ads, Meta Ads) and monitors performance KPIs

Oversees website content management and enhancements; ensures UX best practices

Leads social media strategy, content creation and engagement tracking

Implements marketing automation workflows using Salesforce Marketing Cloud

Supports email marketing best practices and deliverability optimization for B2B and B2C communications

Analyzes campaign performance using Google Analytics 4 and create actionable dashboards

Collaborates cross-functionally to align digital initiatives with brand objectives

Maintains database hygiene and UTM tracking for reporting

Manages event communication, including invitations to support the sales team with post-event follow-up to nurture leads and maintain strong client connections

Manages external agencies and vendors for digital projects

Assists in reporting on KPIs and ROI of digital initiatives and presents dashboards to leadership

Ensures compliance with CASL, GDPR, and privacy regulations

Supports day-to-day administrative tasks and cross-department coordination

• Stays current on emerging trends including online advertising, social media, blogging, AI, video and other emerging digital trends and technologies
• Liaises with Cooper Vision Global/Regional partners to ensure Canada’s digital approach is consistent with worldwide/regional strategy and direction
• Demonstrates thought leadership and challenge conventional wisdom in the digital arena
• Works with the Head of Marketing in accountability for the digital budget - ensures maximum effectiveness for spend

Travel Requirements:

• Travel to attend/present at marketing meetings, company, and industry events may be required– up to 10% of time

Knowledge, Skills and Abilities:

Proficient in English;
French is an asset

Experience with CRM automation tools (Sales Force and/or Hub Spot) and email marketing platform (Sales Force Marketing Cloud and/or Marketo)

Strong knowledge of social platforms (Linked In, Instagram, Facebook, You Tube) and content optimization

Familiarity with social media content managers (Sprout Social, Social Studio and/or Hoot Suite) and event management system (Cvent)

Experience with designing content and graphics (Canva, Adobe)

Basic HTML/CSS skills and familiarity with CMS platforms (Drupal preferred)

Intermediate to advanced Excel and reporting skills; ability to interpret data for decision-making

Excellent communication, project management and collaboration skills

Ability to manage multiple projects and priorities in a fast-paced environment

• Strong influencing skills – able to work across the commercial organization to achieve goals
• High level of ownership, accountability and initiative
• Normal office environment

Experience:

• Minimum of five years' experience in a digital marketing role with focus on B2B marketing, SEO, paid media and analytics
• Previous responsibility for website content management
• Experience effectively managing and working with external agencies
• Involvement in the design and build of websites and SFMC journeys

Education:…