Inside Sales Manager - Revenue Operations

Inside Sales Manager - Revenue Operations

Location:

Richmond, BC (On-site)

Type:
Full-time, Permanent

About Us:

At Dynamix Agitators Inc., we engineer and manufacture high-performance mixers and agitators for industrial process markets across North America and beyond. Our clients include some of the world’s top companies in energy, chemicals, water treatment, and natural resources.

We are seeking a disciplined, data-driven Inside Sales Manager to lead our inbound engine and elevate our engineered sales process. This role owns the inbound funnel, marketing automation infrastructure, and inside sales team performance. You will lead four Inside Sales Engineers, architect Hub Spot programs, and align closely with Application Engineering to ensure clean handoffs, strong technical discovery, and higher win rates.

Beyond operations, this role plays a strategic function: intertwining our Brand of Learning & Engineering with inbound marketing, education-based selling, and outbound OEM account development.

Increase account progression velocity and win rates through structured cadences, segmentation, inbound programs, and disciplined outbound development—while protecting CRM integrity and process compliance.

• Lead, coach, and performance-manage our Inside Sales Engineers.
• Establish disciplined daily cadences, structured call coaching, and consistent account development practices.
• Audit CRM notes, opportunity hygiene, and qualification completeness.
• Run weekly pipeline reviews with standardized qualification frameworks for engineered solutions.
• Spearhead lunch and learns, presentations and other Business Development with the Engineering and Sales Teams.

• This role is central to embedding our education-based, engineering-first brand into the revenue engine.
• Design and optimize inbound marketing programs aligned with our technical learning philosophy.
• Translate technical content (application notes, case studies, process education) into segmented nurture journeys.
• Convert campaigns into Inside Sales playbooks and structured discovery templates.
• Ensure messaging reinforces our position as trusted engineering partners—not commodity vendors.
• Monitor lifecycle conversion metrics (MQL → SQL → App Eng → Close).
• Improve progression rates through persona-driven segmentation and behavior-based automation.

• Own Hub Spot administration: workflows, sequences, scoring models, routing, attribution.
• Develop persona- and vertical-specific email programs; execute A/B testing on subject lines, offers, and CTAs.
• Manage UTM strategy and campaign attribution reporting.
• Monitor deliverability, list health, and compliance standards.
• Maintain CRM data accuracy and lifecycle governance.
• Integrate AI-assisted workflows to improve efficiency and response quality.

• Extend the inbound engine to structured outbound growth, particularly within OEM and strategic accounts.
• Develop targeted outbound programs for OEM and industrial accounts.
• Build account segmentation strategies for long-cycle engineered sales.
• Support Inside Sales Engineers in strategic prospecting within defined verticals.
• Establish structured OEM development cadences (multi-touch, multi-channel).
• Track and improve account penetration and Tier movement.
• Publish a monthly “Tier Movement Report” with root-cause analysis for stalled or regressing accounts.

• Act as the operational hub between Sales, Marketing, and Application Engineering.
• Maintain a clear RACI for lead handling, discovery, quoting, and handoff.
• Establish a simple, repeatable weekly operating rhythm.
• Improve handoff quality and reduce friction in engineered solution development.
• Ensure marketing initiatives translate into measurable sales behavior change.

• 5+ years in inside sales management, sales operations, or revenue operations within technical/industrial B2B.
• Proven hands-on Hub Spot administration experience (workflows, sequences, scoring, attribution).
• Experience supporting long-cycle…