Marketing Account Executive - OpenRoad Auto

DRIVING POSSIBILITIES

Position:
Marketing Account Executive
Status:
Full‑Time

Dealership:
Head Office - Richmond
Department:
Marketing

We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with Open Road.

We are proud of our forward‑thinking culture developed over 40 years of continuous improvement initiatives. Open Road is one of the largest and fastest‑growing automotive retail groups in the country (representing 21 automotive brands across 42 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their roles.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to Open Road and grow with us today!

• Opportunity to work with a variety of OEM BRANDS including:
  Acura, Audi, BMW, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes‑Benz, MINI, Porsche, Rolls‑Royce, Subaru, Toyota, Volkswagen
• Amazing Incentives include but not limited to Discounted Vehicle Purchasing Program, Boot Allowance, Computer Rebate Program, Employee Referral Program, Employer RRSP Matching
• Internal and external training & development opportunities for skill development and growth
• Be part of a collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
• Comprehensive extended health and dental plan tailored around Associate wellness
• Recognition and Engagement Events!

Cars – Innovation – Customer Experience

Imagine working for a truly innovative company. Open Road Auto is one of Canada’s Best Managed Companies, achieving the award’s highest Platinum level. Explore your opportunity with one of the fastest‑growing and most awarded automotive groups in North America.

We’re a results‑driven company looking to innovate the way the automotive industry does business online and in‑store. You can play an important role in our growing marketing department. We are looking for a Marketing Account Executive to ideate, generate, and execute on successful marketing strategy for dealership clients. A successful candidate will work closely with dealership stakeholders and the internal Marketing team.

You’re a strategic marketer with an analytic mindset. You’re driven to find the marketing strategies that drive repeat sales, improve retention, increase customer lifetime value, while generating awareness for your dealership clients and the Open Road Auto brand. People describe you as very detail‑oriented, strategically smart, metrics‑oriented, results‑driven, and a terrific communicator. You have experience coming up with marketing strategies from end to end, and enjoy being able to strategize ways to help move the needle and make a difference.

You value being rewarded and recognized for your efforts. You thrive in a collaborative environment working with a team of subject matter experts, but also appreciate the ability to lead and take ownership of initiatives.

This is a full‑time, in‑office role.

• Competitive compensation and benefits package
• Opportunities for innovation and growth
• Discounted vehicle purchase program
• Associate perks program

• Work Scope
  • Work as part of an in‑house, full‑service marketing agency in automotive retail – dealerships are our clients
  • Serve as the primary marketing advisor to dealership general managers and department heads
  • Own the marketing strategy and performance outcomes for assigned portfolio of dealerships: lead quality, traffic, conversions, and sales alignments
  • Oversee marketing budgets across assigned dealerships and vertical capabilities
  • Ensure dealership marketing plans align with OEM brand standards, program requirements, and auto group initiatives
  • Be the internal authority on assigned OEM brands:…