Marketing Manager, Vantage
Job in
Richmond, BC, Canada
Listing for:
WhiteWater
Full Time
position
Listed on 2026-03-08
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Manager
Job Description & How to Apply Below
PURPOSE:Vantage is a SaaS startup owned by White Water that uses guest data to improve guest experience and operational efficiency for water and theme parks. The Marketing Manager plays a pivotal role in driving demand by planning, writing, measuring, and continuously refining marketing strategies that support brand growth and revenue. While Vantage’s primary go-to-market channel is currently through the White Water Sales team, the role also focuses on developing and expanding strategic partnerships.
As part of a small, dedicated Vantage team and the broader White Water Marketing team, the Marketing Lead works closely with designers, digital, tradeshow, and web partners, reporting directly to the Chief Marketing Officer for strategic direction while remaining fully dedicated to Vantage. This startup environment requires a motivated, self-sufficient problem solver who is comfortable working across the full marketing spectrum, from social content and product marketing to website optimization and SEO.
The ideal candidate enjoys crafting clear, compelling messaging, balancing creativity with analytical thinking, and using data and testing to optimize engagement, conversion, and overall funnel performance.
ESSENTIAL RESPONSIBILITIES:
Brand development and management
Lead the evolution of Vantage's brand and market awareness by promoting the Vantage brand across multiple medians, Social, PR and advertising (print & digital) Ensure the brand positioning is consistent and engaging across the customer journey from the website to proposalsProposition testing and Competitive analysis – to assess and optimize Vantage’s messagingDrive engagement with the Vantage brand growing social followers and engagementFilling the sales pipeline and supporting the customer journey
Understand the buyer journey and current pain points, and which segments we see the best engagement and response to conversion.build, manage and retire assets for all stages along the customer journeyDevelop a digital lead generation strategyDevelop the lead generation processes and lead nurture execution through SalesforceSupport customer success, facilitating communications and sharing success stories and usage tips / resources.Content development
Oversee the creation of new content - including (but not limited to) writing blogs, email, newsletters, website pages, landing pages designed to attract links and new readers, delivering good quality leads. (With some support within the central Marketing team eg. web development, design, long copy content)Interface with key stakeholders to ensure content captures readers' interest and is accurate while promoting the brand message.Oversee integrity of website content and ensure all waterpark content is updated as necessary.Lead creation of effective sales materials such as brochures, datasheets, presentations, and videos etc. (With support within the central Marketing team)Create and submit award entriesInternal communications for VantageProduct marketing
Lead the development of all product marketing materials as the SaaS product evolvesLiaise with product manager as we develop product marketing plans ( product maps & life stage management for appropriate marketing promotion)Team
As a small and growing business, the evolution of this role will happen quickly. There may be other duties as required.
Tradeshow and event support:
With Tradeshow Manager, prepare and execute a plan for every show, determine exhibit components and requirements, support with both design and collaborate within marketing to assure everything required meets scheduled deadlinesProject Coordination - support development of collateral and graphics, manage procurement of trade show booth elements, and liaise with suppliers to ensure on-time and quality exhibit componentsShow Logistics – prepare and submit forms within deadlines for multitude of trade show services, prepare detailed instructions for Sales Manager’s use on-siteShipping Logistics – liaise with internal and external logistics specialists, coordinate, schedule, prepare and track shipmentsInventory Management – maintain exhibit inventoryEvent Management - coordinate…
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