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Sales Manager

Job in Richmond, BC, Canada
Listing for: Fresh Start Foods Canada
Full Time position
Listed on 2026-01-21
Job specializations:
  • Management
    Business Management
  • Business
    Business Management
Salary/Wage Range or Industry Benchmark: 90000 CAD Yearly CAD 90000.00 YEAR
Job Description & How to Apply Below

Neptune Fresh Produce Inc. Join one of the BEST teams in the Industry

At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.

We are seeking individuals:

  • Who are customer centric
  • Who are able to deliver on their commitments
  • Who value individual excellence and collective performance
  • Who care and give back - sustainable agriculture, the environment, corporate citizenship
  • Who go above and beyond to provide options for our customers
  • Who understand the food service/hospitality/retail business and bring extensive knowledge and experience

Fresh Start Foods Canada Ltd. was founded in 1993 to provide Food service Customers with a fresh alternative. An outstanding supply network, efficient distribution, and our thoroughly modern processing plant are all part of our commitment to provide the freshest fruits and vegetables possible.

Sales Manager who is eager to work in a fast paced team oriented work environment in our Richmond
, BC location. The Sales Manager provides development opportunities for the Outside Sales Representatives. Oversee and provide direction to enhance relationships and growth opportunities with customers. Reports, analyzes and communicates data regarding the achievement of goals. Oversees and monitors training activities for direct reports and participates in Fresh Start Foods and customer related activities.

Position: Permanent, Full-Time

Salary: $90, per year, plus performance bonus

Main Responsibilities:

  • Provide development opportunities and mentoring to Outside Sales Representatives and develop succession plans for area management. Collaborates with Outside Sales Representatives to identify goals and objectives, provide regular and candid feedback through evaluations or coaching sessions.
  • Oversee development of business plans for territory and customers. Assist with new account development and visit key customers to build relationships and to assist with the resolution of serious customer concerns. Collaborate with operation teams to meet customer service expectations.
  • Review and analyze weekly and monthly reports to improve sales, margin, manage accounts receivable, develop staff, and to identify problems and solutions. Develop and submit periodic reports on area progress, and issues to direct supervisor.
  • Conduct reviews of performance to plan and modify or realign where necessary to achieve plan. Ensures that Outside Sales Representative skills meet requirements by providing and monitoring application effectiveness of training. Provide ongoing sales training.
  • Maintains visibility with key customers. Participates in food shows, regional customer events, and customer trips to divisions. Plans and facilitates either alone or in conjunction with sales managers periodic meetings or activities for the region and/or division managed.
  • Oversee the development of targets for individual Outside Sales Representatives and collaborate with direct supervisor to develop and meet goals that support the Division and overall Fresh Start Foods’ goals and visions including sales, margin, new business and others as appropriate. Regularly review goal results.
  • Holds responsibility for a select group of key accounts, ensuring strong relationships and performance.
  • Maintain industry knowledge through industry magazines and local culinary organizations.
  • Demonstrate and deliver understanding of Food service Industry and operations.
  • Understand areas of customer focus, including Sales Building, Staffing, Profitability, and Compliance.
  • Collaborates as a member of the senior leadership team, contributing effectively to strategic discussions and decision-making.
  • Interviews, hire, train, and retain sales staff. Conducts performance monitoring of staff, initiating follow through with disciplinary action and termination in consultation with Human Resources when appropriate for the department. Mentors, motivates, and develops staff and acts as a role model and resource to them.
  • Performs other duties as assigned.

Required Skills and Qualifications:

  • High School / Equivalent required.
  • Bachelor Degree in Business, Sales or Marketing…
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