Lead, Business Intelligence & Marketing Analytics

Tourism Richmond is the heartbeat of Richmond, BC’s visitor economy — a bold, collaborative force showcasing everything that makes our city an unforgettable place to live, work, and explore. As a non-profit destination marketing organization, we work with local businesses, tourism leaders, and the City to promote Richmond as a must-visit part of Metro Vancouver.

Guided by our EPIC values — Excellence, Passion, Integrity, and Collaboration — we’re not just promoting tourism; we’re shaping its future. From achieving Carbon Neutral and Rainbow Registered status to launching regenerative tourism grants, and with a world-class destination brand underpinning it all, we’re committed to creating meaningful, positive impact in our community and beyond. At Tourism Richmond, we believe tourism can be a powerful driver of change — and we’re here to lead the way.

Are you a hands-on data and analytics leader who thrives at the intersection of insight, systems, and strategy?

As Lead, Business Intelligence & Marketing Analytics you will functionally lead Tourism Richmond’s analytics and business intelligence portfolio, owning the organization’s data, measurement, reporting, and insight ecosystem while guiding the evolution of analytics strategy and technology governance as the function matures.

Reporting to the Director, Marketing, this is a senior individual contributor role with enterprise-level accountability. You will combine deep execution with practical leadership — ensuring Tourism Richmond has reliable, well-governed, and decision-ready data while working in close partnership with Marketing, internal teams, and external agencies and consultants.

This role is ideal for a seasoned analytics professional who wants meaningful ownership, influence across the organization, and the opportunity to shape how data informs destination marketing, development, and corporate decision-making.

This is a full-time, permanent hybrid position that requires in-office work at least three times per week. The salary range is $75-80K along with a robust RRSP program and a comprehensive benefits package.

• Functionally lead Tourism Richmond’s analytics and business intelligence portfolio.
• Own and evolve analytics strategy, measurement frameworks, and reporting architecture in alignment with organizational priorities.
• Establish and maintain tracking, tagging, and measurement standards across platforms.
• Serve as the internal authority on analytics implementation, governance, and quality assurance.

• Own and maintain Tourism Richmond’s digital analytics ecosystem (website, CRM, email, paid media, and digital experiences).
• Ensure accurate event, goal, funnel, and conversion tracking across platforms.
• Design, build, automate, and maintain dashboards and reporting tools (e.g., Looker Studio, Power BI, or similar).
• Deliver campaign, channel, and owned-channel performance reporting.
• Prepare executive, Board, and stakeholder-ready reporting and summaries.

• Analyze and synthesize insights from digital analytics, CRM data, and third-party research sources.
• Translate data into clear insights, trends, and implications to support decision-making.
  
  Support marketing optimization and performance improvement through insight-based recommendations.
• Provide data inputs and continuity for large research initiatives (e.g., economic impact and value-of-tourism studies).
• Act as internal owner and advanced administrator for CRM, email marketing, and website-related systems.
• Perform basic platform configuration and administration in-house where appropriate.
• Provide internal technical oversight for agency- and vendor-led development and enhancements.
• Translate business and measurement needs into clear technical requirements.

• Support practical, scalable analytics and data infrastructure solutions.
• Maintain analytics documentation, governance standards, and institutional knowledge.
• Support website consent management and privacy compliance (PIPEDA, FOIP, CASL, GDPR considerations).
• Manage…