Social & Content Lead

Nest Designs is a premium children’s lifestyle brand founded in Canada and loved by families around the world.

We design thoughtful products that help children sleep comfortably and families feel  collections focus on exceptional fabrics, timeless design, and everyday functionality, including bamboo sleepwear, sleep bags, and lifestyle essentials.

As the brand continues to grow globally, we are building a stronger storytelling engine across social platforms. We believe great social content should do more than promote products—it should educate, inspire trust, and create a meaningful connection with parents.

We are looking for a strategic and creative Social & Content Lead to own and elevate our social ecosystem across platforms.

This role blends:

• Campaign storytelling
• Freelancer coordination
• Performance awareness

You will not just “post content.”

You will help shape the visual and narrative language of our brands.

• Develop and own monthly content calendars
• Translate seasonal campaigns into social-first storytelling
• Align social with ecommerce launches, retail events, and collaborations
• Define and refine content pillars

• Lead monthly content shoot planning
• Brief and direct freelancers (videographers, editors, photographers)
• Oversee asset selection and editing
• Ensure consistent brand voice and visual identity
• Approve final social assets before publishing

• Tik Tok (growth focus)
• Pinterest (brand awareness)
• Support for email + PDP video repurposing

• Guide community engagement tone
• Identify UGC opportunities
• Collaborate with influencer partnerships
• Surface meaningful conversations around motherhood, nostalgia, and childhood

• Collaborate with performance marketing on paid creative
• Identify high-performing formats and double down
• Monthly reporting to leadership

• 3–6+ years experience managing social for a fashion, lifestyle, or premium brand
• Strong visual eye and storytelling ability
• Comfortable directing shoots and briefing creatives
• Experience with short-form video trends (without being trend-chasing)
• Strong understanding of ecommerce and conversion-focused content
• Highly organized and editorially minded

Bonus:

• Experience in children’s, wellness, or lifestyle brands
• Experience scaling a brand from mid-stage to growth phase
• Global market awareness (North America + Asia)
• Taste-driven
• Detail-oriented
• Structured but imaginative
• Thinks in campaigns, not posts

You may work with:

• Instagram / Tik Tok / Pinterest
• Shopify analytics
• Meta insights
• Creator partnerships platforms
• Social scheduling tools (Later, Hootsuite, Sprout, etc.)

You’ll join a growing brand with a clear creative vision and global potential.

We’re building more than products—we’re building a lifestyle brand centered around comfort, family, and thoughtful design.

You will have the opportunity to shape how Nest Designs shows up to the world every day.

Nest Designs head office in Richmond, BC