General Manager

Responsibilities

• Spearhead and develop an effective marketing strategy to promote the hotel services and other offerings
• Enhance the hotel's reputation for quality by inspecting the cleanliness and upkeep of the rooms, public areas, and surrounding grounds
• Design a budget that guarantees customer satisfaction and quality of services while keeping expenses controlled and profit margins maximized
• Collaborate with hotel department leaders to define goals and objectives that are compatible with the overall hotel goals, as well as strategies for achieving them
• Empower hotel staff to excel in superior guest service to drive financial success through strong leadership and creative operational strategies
• Lead hotel operations with a focus on guest satisfaction, team development, and profitability
• Monitor and manage daily performance across all departments
• Maintain brand standards and ensure compliance with all franchise and operational requirements
• Oversee budgeting, forecasting, payroll, purchasing, and expense controls
• Hire, train, coach, and retain team members, creating a positive and productive work environment
• Handle guest concerns quickly and professionally
• Coordinate with the management company on reporting, strategy, and support needs
• Ensure the property is clean, well-maintained, and operating at peak efficiency

• High school diploma or equivalent GED; degree in hospitality or related field of study preferred
• This role requires a strong emphasis on putting the guest first and providing exceptional customer service
• Demonstrate excellent organizational skills, communication skills, and problem-solving skills
• 5+ years of experience working in a hotel or the hospitality industry required
• Previous experience as a hotel manager, assistant manager, or hotel department manager required
• Minimum 3 years of hotel management experience, preferably with a branded limited or midscale hotel
• Proven ability to lead and manage hotel operations, including front desk, housekeeping, maintenance, and breakfast
• Strong financial skills, including budgeting, forecasting, labor management, and cost control
• Experience with Choice Hotels systems (preferred but not required)
• Excellent communication, organization, and problem-solving skills
• Ability to recruit, train, and lead a high-performing team
• Comfortable working independently with ownership and management company oversight
• Hands‑on leadership style with a willingness to step in wherever needed
• Familiarity with online reviews, OTA channels, and guest recovery best practices

$50,000–$55,000 per year