Inside Sales Representative

With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit

The Inside Sales Representative (ISR) is responsible for driving new customer acquisition through a structured, consultative sales process. This role manages the full inside sales cycle – from initial engagement through close while adhering to Town Sq’s defined scripts, sales processes, tools, and performance standards. The ISR plays a critical role in representing Town Sq’s brand, ensuring a consistent customer experience, and supporting scalable revenue growth.

This role is in office 5 days a week at our Richardson, TX location.

• Manage assigned sales opportunities from initial contact through contract execution for SA.
• Manage MQLs for SA through the sales cycle to closure.
• Manage MQLs for top of funnel for Field Sales Team performing initial discovery.
• Conduct structured discovery to assess customer needs, challenges, and buying criteria.
• Present Town Sq’s products and services through virtual demonstrations and sales conversations.
• Develop and maintain accurate sales forecasts aligned to assigned targets.
• Consistently meet or exceed individual revenue and activity goals.

• Respond to inbound leads in a timely and professional manner.
• Execute outbound prospecting efforts in accordance with defined outreach strategies.
• Qualify opportunities based on established criteria including need, readiness, and fit.
• Maintain regular follow-up with prospects to advance opportunities through the sales pipeline.

• Execute sales activities in accordance with Town Sq’s sales methodology and playbook.
• Maintain complete, accurate, and timely records in Salesforce.
• Adhere to defined pipeline stages, exit criteria, and forecasting standards.
• Ensure clear documentation to support effective cross‑functional handoffs.

• Partner with Marketing to support lead generation and campaign follow‑up.
• Coordinate with Implementation and Client Success teams to ensure smooth customer transitions.
• Participate in team meetings, training sessions, and performance reviews.

• Achievement of assigned revenue targets.
• Pipeline health, conversion rates, and forecast accuracy.
• Timeliness and quality of lead follow‑up.
• CRM data accuracy and compliance.
• Completion of required training and product competency requirements.

• 2–5 years of inside sales or business development experience, preferably in B2B or SaaS.
• Demonstrated ability to manage multiple sales opportunities simultaneously.
• Strong communication, discovery, and presentation skills.
• Experience using CRM platforms (Salesforce preferred).
• Ability to work independently in a structured, metrics‑driven environment.

• Experience selling software or technology solutions.
• Familiarity with consultative or value‑based selling approaches.
• Experience working with property management, HOA, or real estate–related organizations.
• Experience in a growth‑stage or scaling sales organization.

• Customer‑focused mindset.
• Accountability and attention to detail.
• Strong organizational and time‑management skills.
• Coachability and openness to feedback.
• Professional judgment and discretion.

This role operates in accordance with Town Sq’s Sales Playbook, including established sales processes, CRM standards, product training requirements, and performance expectations. Ongoing training and adherence to company policies are required.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.