Brand Manager

Overview

GAINSCO is a company that values driven, enthusiastic, and determined people. We celebrate achievement and success and foster innovation, determination, and recognition. Our employees feel recognized and rewarded for daily contributions. GAINSCO is powered by its people.

If you are looking for a place where your work makes an impact, and where you will be recognized for your efforts and passion, GAINSCO is the company for you.

GAINSCO’s work environment rewards engaged individuals who want to contribute and succeed. Our culture encourages growth as you build your career. Come join us and become a Champion with GAINSCO.

Are you a creative strategist with a passion for building impactful brands? GAINSCO is seeking a Brand Manager to define and advance our brand as a strategic asset that drives growth, strengthens market position, and unifies the customer journey. This role combines brand governance, design leadership, and cross-functional collaboration to deliver a consistent, compelling presence across all channels.

• Build, refine, and sustain GAINSCO’s brand vision and identity across corporate, talent, product, and agent-facing experiences.
• Lead execution of visual identity across internal and external channels.
• Develop visual concepts for campaigns, presentations, print and digital collateral, and events.
• Create brand assets, toolkits, templates, and enablement materials for non-designers.
• Partner with teams to ensure brand alignment in marketing, UX, and customer-facing materials.
• Create and maintain brand guidelines, visual systems, and voice/tone standards.
• Act as the primary owner of brand governance, ensuring consistency across all touchpoints.
• Collaborate with UX Design to deliver unified customer experience.
• Present concepts effectively to stakeholders and facilitate inclusive design processes.
• Oversee brand-related vendors, including print and promotional partners.
• Manage quarterly promotional item replenishment and ensure timely delivery of sales kits.
• Prioritize marketing intake requests and translate brand strategy into actionable goals.

Education: Bachelor’s degree required, preferred focus in Marketing, Communications, or Business.

Experience:

• 8+ years of progressive experience in brand management or brand marketing.
• Property & Casualty (P&C) insurance experience preferred.
• Personal Auto (B2B) experience is a plus.
• Proven success developing or relaunching brand identities and driving adoption of brand standards.
• Advanced graphic design skills and mastery of visual identity systems.
• Experience leading cross-functional brand initiatives and managing creative contributors.
• Familiarity with agile marketing practices and project management workflows.

Other skills and abilities:

• Strong communication and presentation abilities.
• Ability to influence and enable non-designers to produce on-brand work.
• Proficiency in Adobe Creative Suite; familiarity with Figma, Canva, and collaboration tools.
• Strong working knowledge of Microsoft Office and project management tools (Asana).

• Hybrid
• Excellent benefits package: medical & dental, vision insurance, life insurance, short-term and long-term disability insurance.
• Parental Leave Policy
• 401K + Company Match
• PTO Plan + Paid Company determined Holidays.

Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity

All offers are contingent upon a successful background investigation (including employment, education, criminal and DMV verification- when applicable) and a pre-employment drug test with results satisfactory to GAINSCO.

GAINSCO is an Equal Employment Opportunity Employer

Motivations

Education

Experience

Licenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.