Senior Process Associate, CSW Specialist onsite in Richardson TX

Overview

With us, you’ll learn fast, work smart, and make a difference. You'll build a career that matters.

Job Description - Senior Process Associate, Account Strategist onsite in Richardson TX (HIG
025580)

Senior Process Associate, Account Strategist onsite in Richardson TX - HIG
025580

Ready to shape the future of work?

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform m large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at  and on Linked In, X, You Tube, and Facebook.

• As a Customer Success Workflow (CSW) Specialist, you will support Account Strategists who work directly with advertisers to optimize campaigns on our Client’s platform. Analyze ad performance metrics, provide data-driven insights, and execute strategic tasks that enhance campaign effectiveness.
• Analyze Client’s ad performance metrics (e.g., CTR, CPM, ROAS, Conversion Rates) to identify opportunities for optimization.
• Work with Account Strategists to execute data-driven campaign strategies for mid-funnel, upper-funnel, lead-gen, and app-based advertising solutions.
• Research and recommend A/B testing strategies, audience segmentation, and bid adjustments to improve campaign outcomes.
• Data & Insights Reporting:
  Create customized data reports and dashboards for Account Strategists to present to advertisers.
• Generate weekly and monthly performance summaries with actionable insights based on historical trends and real-time data.
• Develop presentation slides for QBRs, RFPs, and internal strategy meetings, ensuring alignment with advertisers’ objectives.
• Workflow Execution &
  
  Collaboration:
  
  Manage multiple tasks and workflows assigned by Account Strategists, ensuring timely and high-quality delivery.
• Collaborate with internal teams, including Sales, Product, and Ad Operations, to enhance advertiser experience and campaign success.
• Provide proactive recommendations to improve internal processes, increasing efficiency in campaign management and advertiser engagement.

• Minimum Qualifications:
  
  Experience in digital advertising, media planning, ad operations, or customer success roles within an ad-tech or agency environment.
• Experience creating data-driven reports and presentations (Excel, Google Sheets, Looker, Tableau, PowerPoint, Google Slides, etc.).
• Strong ability to translate complex data into insights and recommendations for campaign improvement.
• Excellent organizational skills, with the ability to manage multiple tasks and deadlines in a fast-paced environment.
• Strong communication and presentation skills to deliver insights effectively.
• Proactive and detail-oriented mindset with a problem-solving approach.

• Strong understanding of the digital advertising ecosystem and broader digital ad trends.
• Proficiency in analyzing campaign performance using Ads Manager, Google Analytics, or similar platforms.
• Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation.
• Make an impact – Drive change for global enterprises and solve business challenges that matter.
• Accelerate your career – Get hands-on experience, mentorship, and continuous learning opportunities.
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day.
• Thrive in a…