Manager, Market Research

Description

At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.

The Enterprise Insights department is responsible for creating Customer/Consumer knowledge by providing actionable and relevant insights that shape general understanding throughout the organization, influencing marketing and merchant activities as well as the overall BBW brand/Customer strategy. This team evaluates competitive and market trends as well as Customer and Consumer sentiment through in-house and vendor-led approaches.

The Manager, Market Research is a key leader in providing customer/consumer intimacy by leading the market research process for assigned merchant businesses and the Bath & Body Works brand. This includes directing, implementing, analyzing and delivering consumer findings/strategic implications to Merchant, Marketing, Product Development and Design. This role requires a deep understanding of research methodology for packaged goods development in the retail industry.

Top-level, polished communication is required to deliver insights across all levels of the organization to help drive the overall brand forward through strategic and forward-looking thinking.

• Lead research projects from beginning to end, from gathering objectives, proposing the right methodology, overseeing fielding and analysis, and creating actionable reports and implications
• Collaborate with cross-functional teams, especially in digital and omni-channel, to support business goals with relevant insights.
• Build strong internal and external relationships to drive a proactive, strategic research agenda, with a focus on digital and omni-channel insights
• Develop and present data-driven reports tailored to various audiences, combining primary and secondary research.
  Manage external vendors to ensure quality and timely execution of research projects.

• 7+ years of experience in a retail market research or consumer insights role; corporate-side experience is required; supplier-side experience is highly desirable.
• Demonstrated proficiency in both primary and secondary research methodologies, including quantitative and qualitative techniques. Preferred experience with:
  Customer Experience (CX) tracking, including NPS and text analytics Digital/eCommerce research using both qualitative and quantitative methods.
• Strong quantitative analysis working with large, raw datasets in Excel to extract insights and summarize customer feedback efficiently.
• Strong qualitative analysis synthesizing spoken and written open-ended feedback to identify key themes and trends.
• Exceptional writing skills, with the ability to clearly synthesize information from multiple sources and translate insights into compelling stories for a range of audiences.
• Strong interpersonal and verbal communication skills, including interacting directly with customers in a retail setting.
• Great teammate who can effectively collaborate across cross-functional teams and internal partners.
• Ability to operate independently in a changing environment while managing multiple priorities and delivering results under tight deadlines.
• High level of attention to detail and commitment to quality.
• Self-motivated with a passion for continuous learning and drive to elevate insights and outcomes

• BA/BS in Business, Marketing, Finance, Economics, Strategy or related field or equivalent experience.
• MBA preferred but not required.

• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Influence & Inspire with Vision & Purpose
• Observe, Engage & Connect
• Strive to Achieve Operational Excellence
• Deliver Business Results

Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:

• Robust medical, pharmacy, dental and vision coverage. Plus, access to…