Brand Strategist

Description

The Marketing and Communications team is seeking a creative and analytical Brand Strategist to join the corporate Marketing and Communications team at Leidos—an innovation company addressing the world’s most complex challenges in national security and health.

In this role, you will shape, evolve, and scale the Leidos brand, ensuring consistent messaging and differentiation in a highly competitive marketplace. You will work across all five Leidos sectors serving defense, intelligence, health, and other highly regulated industries.

Location: Preferred candidates will reside in the Washington, D.C. metro area and work regularly from Leidos Global Headquarters in Reston, VA.

PRIMARY RESPONSIBILITIES

Corporate Brand Strategy Management (40%)

• Communicate the company’s brand vision, mission, and positioning in alignment with corporate goals.
• Develop and execute strategies to establish and maintain a strong brand identity, including positioning, messaging, and differentiation.
• Conduct market, competitive, and audience research to inform brand decisions.
• Enhance and protect brand reputation and visibility in alignment with organizational values.
• Collaborate with senior leaders to develop brand strategies that resonate with customers and key stakeholders.
• Ensure strong brand hygiene, governance, and adherence to Leidos Brand Guidelines across internal and external audiences.

Line of Business (LOB) Brand Strategy Development (25%)

• Define or refine brand positioning for offerings across diverse Leidos markets while maintaining masterbrand integrity.
• Develop and execute brand strategies for new or repositioned offerings.
• Conduct market, competitive, and audience research to support brand decisions.
• Partner with senior leaders to ensure brand strategies align with business and customer needs.

Brand Architecture & Guidelines (15%)

• Maintain and evolve brand architecture across multiple business units.
• Design and implement brand architecture standards for a diversified portfolio of offerings.
• Develop, enforce, and socialize brand guidelines, style guides, and toolkits.
• Lead enterprise-wide internal brand audits and initiatives to maintain high standards.

Cross-Functional Collaboration (10%)

• Partner with Product, Marketing, Communications, and Media Relations teams to embed brand strategy into campaigns, product positioning, and thought leadership.
• Collaborate with internal design teams and external agencies to ensure creative alignment with brand standards.
• Provide brand-driven insights for executive presentations, investor relations, and high-profile internal and industry events.

Market & Competitor Analysis (5%)

• Monitor market trends, competitor brand activity, and emerging marketing and communications innovations.
• Apply knowledge of digital marketing, content strategy, and social media trends.
• Use data-driven insights to adapt brand strategy to evolving market conditions.

Performance Measurement & Reporting (5%)

• Define KPIs and success metrics for brand initiatives.
• Track, analyze, and report on brand performance.
• Identify opportunities to improve brand perception, share of voice, and market positioning.

Compliance & Risk Management (