Senior Manager, Gift Planning Marketing and Prospecting

Senior Manager, Gift Planning Marketing and Prospecting

Requisition Number : SENIO
001611

• Posted :
  January 12, 2026
• Full-Time
• Hybrid

Showing 1 location

HQ
11100 WILDLIFE CENTER DRIVE
RESTON, VA 20190, USA

Founded in 1936, the National Wildlife Federation is America's largest and most trusted grassroots conservation organization with 52 state/territorial affiliates and more than seven million members and supporters, including hunters, anglers, gardeners, birders, hikers, campers, paddlers, and outdoor enthusiasts of all stripes. The Federation’s mission is to unite all Americans to ensure wildlife thrive in our rapidly changing world through programming focused on conserving wildlife, restoring habitats and waterways, expanding outdoor opportunities, connecting children with nature, and addressing the causes and consequences of climate change.

The Federation is committed to inspiring all people around our shared love of nature and wildlife by creating a welcoming and inclusive community representative of all Americans.

To support our mission, we are seeking a Senior Manager, Gift Planning Marketing and Prospecting to join our Gift Planning team in Reston, VA.

The Senior Manager, Gift Planning Marketing and Prospecting (“Senior Manager”) leads a marketing-driven approach to planned giving prospect development, overseeing the strategy, execution, and optimization of all gift planning marketing efforts that generate donor inquiries and pipeline growth. This role blends gift planning expertise, direct response marketing acumen, and donor relationship skills to move prospects from initial inquiry through confirmation of legacy commitments.

Principle Duties (major areas of responsibility):

The Senior Manager’s role is comprised of these main areas of responsibility namely Marketing, Portfolio Management and Marketing Effectiveness & Prospect Analysis.

MARKETING

• Leads the strategy, development, and execution of all gift planning prospect marketing designed to generate donor inquiries and qualified planned gift leads.
• Oversees a multi-channel gift planning marketing program (direct mail, newsletters, targeted outreach, digital) in partnership with an external marketing agency and internal stakeholders.
• Analyzes response, inquiry volume, conversion rates, and long-term performance of gift planning marketing to optimize future campaigns.
• Serves as the primary internal liaison between marketing efforts and frontline donor engagement, ensuring a seamless transition from responder to qualified prospect.
• Maintains professional aptitude in gift planning, keeping abreast of industry trends and changes to tax law to be incorporated in marketing campaigns as necessary.
• Stays informed of the Federation’s conservation priorities and its efforts to address America’s wildlife crisis and shares it with prospects as appropriate.

PORTFOLIO MANAGEMENT

• Qualifies, cultivates, and manages relationships with gift planning marketing respondents, moving them from inquiry to confirmed legacy intention.
• Maintains responsibility for a portfolio comprised primarily of high-potential marketing-generated prospects, representing approximately 30% of assigned planned giving prospects.
• Applies strong interpersonal and consultative skills to engage donors by phone, correspondence, and personalized outreach following marketing responses.
• Partners with gift officers to transition qualified prospects into appropriate donor strategies, ensuring continuity and donor-centered engagement.
• Conducts portfolio review with gift officers on a semi-annual basis.

Meets high standards of performance metrics designed to monitor and evaluate performance.

MARKETING EFFECTIVENESS & PROSPECT ANALYSIS

• Uses data analysis and donor insights to continuously refine prospect selection criteria and improve marketing response and conversion.
• Collaborates with data, marketing, and development teams to define and evolve the ideal gift planning prospect profile.
• Applies learnings from responder behavior to improve message targeting, segmentation, and follow-up strategies.

GENERAL REQUIREMENTS

• Demonstrated experience leveraging direct response or mass marketing efforts to generate donor…